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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Dapper Apps.

UX 130
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8 More SaaS Tools and Freebies For All Your WFH Needs

SaaStr

Divvy is a seamless expense management software combined with the world’s smartest business card giving your company total control of finances. Profitwell’s Free Pricing and Retention Audits. Click here for Divvy’s Seamless Expense Management Platform for Businesses. What are they all about? Where can I find the deal?

UX 119
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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products. Pricing advantages : Compound products can optimize pricing across their entire bundle, allowing them to “run circles around competitors” in specific product categories.

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The 14 best HubSpot updates from May 2025

Martech

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. It’s a small UX change that makes a big impact in day-to-day CRM work.

CRM 55
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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. Testing our pricing strategy and plan-mix . In my opinion, price and plan-mix are the two most powerful growth levers in any subscription business. Testing our checkout process.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. The macroeconomic signals to watch and why I’m not saying you should use daily gas prices as a barometer. What fears, ambitions, or questions do those point to that you can address with UX and content?

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). Being authentic and serving your users. Are there excessive ad units on the page, especially ads above the fold, interstitials, popups, or overlays?