SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . US companies follow the same model when they start in India. Learnings on GTM.

GTM 81

GTM Cross-sell Niche Strategize 81

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

FEBRUARY 1, 2024

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 74

GTM Growth Education Strategic planning 74

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). and so on) to the following: .

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Sales Hacker

AUGUST 26, 2022

Without confidence in the data, sales and marketing teams are left to work in the dark. There are several such invisible leakages that keep happening throughout the go-to-market (GTM) funnel because of lack of good quality activity data and a unified visibility into them for the entire organization to refer to.

GTM 84

GTM CRM Pipeline Growth 84

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. How well do your sales, marketing, and customer support teams collaborate? What is Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. While digital buying is also on the rise, making up a quarter of initial purchases, it’s clear that a mix of personal and digital engagement strategies works best. You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

SaaStr

FEBRUARY 4, 2022

Is there a key strategic issue you want the board’s thinking on? Instead, the best run meetings utilize the following approach: . By doing this, 90% of the update content will have been covered and you can focus the agenda on more strategic topics. Are you looking for the board’s feedback on a specific function or executive?

Meeting 91

Meeting GTM Strategize Follow-up 91

SaaStr

MAY 16, 2022

We have to think about the goals we’re trying to achieve, followed by the characteristics and traits needed to build the right team for those goals.” — Jonathan Weston, RVP of Salesforce. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Take your time!

GTM 81

GTM Pipeline Strategize Represent 81

Gong.io

SEPTEMBER 9, 2021

Subscribe here and follow me to read upcoming research. I don’t just sell — I coach and direct a go-to-market team.”. Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. It’s about stakeholders. How to win as a team.

Closing 162

Closing Sports GTM Legal 162

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 55

Go To Market Growth GTM Strategize 55

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 62

GTM Healthcare Pipeline Sales 62

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Ask the following questions to create an ICP: A buyer persona describes the decision-makers your team will be reaching out to. What is TAS?

Sell 62

Sell Cold Call Contract GTM 62

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 93

Go To Market GTM Growth Consult 93

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. And if yes, to what extent?

GTM 74

GTM Negotiate Profit margin Contract 74

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

The Lost Book of Sales

MAY 13, 2021

Table of contents First, carefully consider the following. Questions to ask throughout the interview process Conducting independent research Requesting to check the following details What if you identify "red flags"? Just a single bad decision can result in lots of frustration while your learning can grind to a halt.

Quota 59

Quota GTM Commission Territory 59

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. You can also kick off any conversation by signing up as a member of the community and starting a discussion or adding your answer to an existing discussion. Here are the seven best sales blogs (and five bonus sales newsletters!)

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

Highspot

MAY 20, 2022

Sales motions are defined by your larger go-to-market strategy. While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. Ready to build a sales playbook that’s sure to set reps up for success?

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Remind me again – what is RevOps?

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

APRIL 29, 2021

Knowing this, some teams err too far on the side of rep-generated content, ending up with a motley assortment of content that looks something like the miscellaneous aisle of Aldi. The world may never know how blenders and beach balls are related, but darn it if they don’t end up next to each other. Content Enablement.

A/B testing 103

A/B testing Sales Quota GTM 103

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. If you would like to find out more about the guests, you can follow us on Twitter here: Jason Lemkin. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

ConversionXL

APRIL 7, 2021

The fact that a prospect is in-market for a solution like yours does not by any means imply or guarantee they are going to buy your particular solution. They won’t magically show up at your doorstep and sign a $100K cheque. Choosing the right customers to target is the foundation of any effective marketing strategy.

GTM 98

GTM CRM Cross-sell Cold Call 98

SBI

AUGUST 27, 2019

I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. Maybe the hot logo account you had in your strategic list switched to the competition. You can connect with him on LinkedIn or follow him on Twitter.

GTM 37

GTM Territory CRM Strategize 37

SalesHandy

OCTOBER 28, 2022

“But we already have SEO practices and content marketing in place. However, consider the following scenarios: The quarter is nearly over and you need to achieve your KPIs. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Lead Fuze

JANUARY 1, 2022

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: . Who currently have job openings for marketing help. The licensee, who pays for the technology up front, will be looking to negotiate a volume discount on shipping.

Negotiate 52

Negotiate Profit margin Contract GTM 52

SalesLoft

JULY 11, 2019

How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? Jeremey: Like you, many of the folks that I’ve spoken to had some sort of hustle growing up. Stephanie: We built up a super strong account management and account strategy function at Wildfire in the months prior to the acquisition by Google.

Engineering 45

Engineering GTM Territory Strategize 45

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. This podcast is an excerpt from Alex’s session at SaaStr Europa 2019.

Strategize 67

Strategize Pitch Growth Networking 67

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Everything else we associate with startups follows from growth.”. Sort by last funding date, amount, and series to come up with a list of startups that are preparing for hyper-growth.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%. . *

X-functional 51

X-functional SQL Pipeline GTM 51

Sales Hacker

FEBRUARY 19, 2019

Think of this as a sneak-peek of what’s coming up at Unleash ‘19! Lauren Alt – Marketing Campaigns Manager at Outreach. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. But he also knows that some break-up emails… suck.

Cold Call 11

Cold Call Inside sales Sales B2B 11