Sales Hacker
APRIL 4, 2024
SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. It’s not about how quickly you can assemble everything; it’s about having a clear strategic purpose. Next, it’s time to get into the challenges that might pop up during the actual SKO.
Martech
JULY 31, 2023
Account Based Marketing is intrinsically strategic. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow your business. The nomenclature is up to you! Personalization.
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SaaStr
MARCH 24, 2023
The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. Tip: Do as much research ahead of time as possible to know who will be there so you can make more strategic connections.
Salesforce
JULY 6, 2022
Data from Salesforce’s annual global employee survey shows that when leaders consistently role model trust, it can boost employee engagement and retention by up to 27%. Instead: turn up the candor. You can’t follow someone you can’t see. Despite their intrinsic differences, they all look the same. Limit disappearing acts.
Salesforce
AUGUST 10, 2022
Would you be surprised to learn that companies with a strong retail data strategy grow revenue up to 2.9 To level-up your holiday retail data strategy: Avoid intrusive demands. Their interest in completing a long customer profile is probably slim to none, so be strategic about what you ask.
Search Engine Land
SEPTEMBER 14, 2023
Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Open up those channels of communication. As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked. Make them feel seen, heard and cared about. Brand Love”.
Sales Hacker
DECEMBER 5, 2022
I was the second employee at Outreach and if it had a Jheri Curl, I’ve been following the drip for the last 7 years. After analyzing thousands of Outreach instances from SMB to enterprise, I’ve noticed I end up giving similar advice to many users. Present your vision and strategic plan for future success. This was me.).
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