Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. In the second example, TAM increases because you're simply adding more people to your target market, and are able to service new customers without investing in a new product line.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5

Objectives and Key Results 91

Objectives and Key Results Launch Engineering Commission 91

Hubspot

AUGUST 27, 2020

However, the one we’re going to focus on in this blog post is market penetration. So, what is market penetration? How to Calculate Market Penetration. In other words, take the current sale volume for your product or service and divide it by the total sale volume of all similar products available in the market.

Territory 101

Territory Campaign Growth Sports 101

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Make sure your strategic sales plan covers everything it needs to by following the six steps below. Whatever your goals, make sure they follow the SMART framework.

Strategize 62

Strategize Sales Quota Pipeline 62

Hubspot

NOVEMBER 10, 2015

We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic. The least overrated marketing tactics were blogging (1%) and collateral development (2%).

Territory 77

Territory Follow-up Strategize Launch 77

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

JULY 20, 2020

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 92

Pipeline Sales Up-sell Conversion 92

Spiro Technologies

MARCH 29, 2024

How do you measure market share? Fast forward a hundred plus years and when we were doing some brand architecture, we decided that we wanted to launch multiple brands in different product categories and we said, “Hey, we need something, a brand structure that we could add stuff over time.” Why do they do that? Yes, it sure will.

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. And there is also an opposite approach to focusing on horizontal sales and marketing. Let’s stack these three concepts up.

Niche 52

Niche Cross-sell Price Referrals 52

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? When to Accelerate Growth?

Growth 87

Growth GTM SQL Strategic partnership 87

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. Made up the short-fall.

Territory 60

Territory Quota Lead generation Follow-up 60

SaaStr

JUNE 28, 2019

Is it best to start at enterprise and work down to SMB or does SMB and work up to enterprise work best? Common go-to-market myths and lessons. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Harry Stebbings. They are profit, cash, growth, and market share.

Price 47

Price Cross-sell Up-sell Start-ups 47

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. Launching the invasion. As the kids like to say: What’s up with that? Here are some previous issues of the newsletter. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. You can read the podcast transcript below.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

Hubspot

APRIL 25, 2018

In certain regions, a membership also includes free two-hour delivery of certain items through a service called Prime Now. Just yesterday, Amazon announced the launch of In-Car Delivery, which allows Prime members to have Amazon packages delivered to their cars if they're parked at home, work, or near other locations in your address book."

Territory 75

Territory Manufacturing Sports Retail 75