ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Yandex in Russia ( 48% market share ).

Objectives and Key Results 115

Objectives and Key Results Retail Engineering Launch 115

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. In the second example, TAM increases because you're simply adding more people to your target market, and are able to service new customers without investing in a new product line.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Hubspot

AUGUST 27, 2020

However, the one we’re going to focus on in this blog post is market penetration. So, what is market penetration? How to Calculate Market Penetration. In other words, take the current sale volume for your product or service and divide it by the total sale volume of all similar products available in the market.

Territory 101

Territory Campaign Growth Sports 101

Spiro Technologies

MARCH 29, 2024

How do you measure market share? I figured it’d get a lot of Google searches, so it was very literal because that’s how it shows up on construction plans. Every one of the poles with a light on top is on a concrete foundation and we came up with a patented system for that as well. Why do they do that? Yes, it sure will.

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

Sales Hacker

AUGUST 7, 2020

Should you take the risk of applying to a fast-growing startup, or slowly work your way up at a more established enterprise company? I have been an early employee at a very successful start-up (and several not-so-successful ones), and I’ve also been in Sales and Management at large, enterprise corporations. Start-Ups VS Enterprise.

Start-ups 77

Start-ups Non-Profits Territory Sales 77

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Make sure your strategic sales plan covers everything it needs to by following the six steps below. Whatever your goals, make sure they follow the SMART framework.

Strategize 62

Strategize Sales Quota Pipeline 62

Hubspot

NOVEMBER 10, 2015

We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic. The least overrated marketing tactics were blogging (1%) and collateral development (2%).

Territory 76

Territory Follow-up Strategize Launch 76

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Typical expectancies are set for team performance, territory enlargement, and retention. Companies need great sales managers.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 100

Click Through Rate Territory Networking Engineering 100

Search Engine Land

FEBRUARY 12, 2023

Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5 billion “core” searches. Google: ‘Don’t Blame Us For Terrorism’ 2009: Google said it shouldn’t be blamed for terrorist use of Google Earth.

Objectives and Key Results 90

Objectives and Key Results Launch Engineering Commission 90

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 91

Launch Product Contact Follow-up 91

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

JANUARY 20, 2021

We’re going to cover the following sections. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. Selling into mid-market and enterprise accounts and consistently winning requires collaboration, shared goals, and joint execution.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

OCTOBER 16, 2017

You may end up with a huge commission check to hand out if someone has an amazing month or quarter, so be careful. When a customer canceled one to four months after signing up, the salesperson who sold them was forced to give back the commission payment. The salesperson would be paid 1.0x on her performance above 100%. Decelerators.

Commission 91

Commission Quota X-functional Non-Profits 91

SalesHandy

JULY 12, 2022

If you don’t have an ideal customer profile, you will end up focusing your efforts on different areas of the market. In turn, your sales and marketing reps will be running after leads who were never going to buy from you. This in turn will result in speeding up your sales process. That’s wasted time, money, and effort.

Customers 59

Customers Cross-sell Represent Contract 59

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

JULY 20, 2020

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 115

Pipeline Sales Up-sell Conversion 115

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 88

Price Product Start-ups Niche 88

Heinz Marketing

JANUARY 7, 2019

His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. TJ Waldorf: The biggest thing for me is, it’s really, if I was to sum it up in one word, it’s about alignment, right? About INAP.

Pipeline 64

Pipeline Objectives and Key Results Sales Inside sales 64

SaaStr

JUNE 28, 2019

Is it best to start at enterprise and work down to SMB or does SMB and work up to enterprise work best? Common go-to-market myths and lessons. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Harry Stebbings. They are profit, cash, growth, and market share.

Price 45

Price Cross-sell Up-sell Start-ups 45

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. As the kids like to say: What’s up with that? High-tech innovation and marketing expertise are two cornerstones of the U.S.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 76

Real Estate Territory Represent Up-sell 76

PandaDoc

SEPTEMBER 19, 2023

Vertical vs. multi-vertical vs. horizontal markets Apart from vertical marketing, some businesses might span multiple industries or niches, i.e. different verticals, meaning they target multiple vertical markets. And there is also an opposite approach to focusing on horizontal sales and marketing.

Niche 52

Niche Cross-sell Price Referrals 52

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. According to Gallup , engaged employees show up every day with passion, purpose, presence, and energy. How Salespeople’s Motivations Vary Listen up, folks.

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. You can read the podcast transcript below.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

ConversionXL

APRIL 24, 2019

Followers are non-transferable capital that users store on the platform. Takeaway : The positive impact of market share compounds—especially for software adoption. In the United States, the consolidation of health-care systems is a model for efficient scale moats: a rash of regional acquisitions. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. Made up the short-fall.

Territory 60

Territory Quota Lead generation Follow-up 60

SalesLoft

OCTOBER 10, 2019

Make sure to catch Dennis’s four ways to get teams ramped up and what he sees in all successful salespeople. . That was what changed the impact that I had in sales and really reinvigorated me of, of understanding what generating revenue really meant, Getting Teams Ramped Up. Listen to this episode for answers to questions like:

Territory 40

Territory Growth Up-sell Prospecting 40

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it.

Growth 87

Growth GTM SQL Strategic partnership 87

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Objectives and Key Results 45

Objectives and Key Results Commission Pipeline Cold Call 45

Score More Sales

DECEMBER 22, 2011

Others have them because of a specific challenge they are facing: Our Company Has Lost Market Share – A competitor (or competitors) is/are swallowing up our clients (in this scenario competitors are known and it is a fairly clear situation). “1 Minute Sales Tips” Follow Us. How many do you have now?

B2B 62

B2B Process CRM Consult 62

Hubspot

APRIL 25, 2018

In certain regions, a membership also includes free two-hour delivery of certain items through a service called Prime Now. Paid Prime membership numbers, as well as some of the other figures cited in Bezos's letter, are likely to come up the company's Q1 2018 earnings call , scheduled for this Thursday (April 26) 5:30 PM EST. 2.

Territory 74

Territory Manufacturing Sports Retail 74

Salesforce

MARCH 12, 2024

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52