Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Build a single source of truth for customer data across marketing, sales, and product teams.

Growth 73

Growth GTM Product Government 73

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

Go To Market 92

Go To Market GTM X-functional Territory 92

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” While enabling your go-to-market teams, you must be mindful of the future state of scaling. Prakash Raina.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 65

GTM X-functional Start-ups Relationship building 65

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell GTM Objectives and Key Results Hospitality 52

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market.

GTM 109

GTM Strategize Government Inside sales 109

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 99

Growth GTM SQL Strategic partnership 99

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 75

GTM Pipeline Healthcare Sales 75

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Market exposure.

GTM 85

GTM Negotiate Profit margin Contract 85

SaaStr

JUNE 20, 2024

Today, they focus on two areas: Helping organizations accelerate how they go to market with AI by providing the best-of-breed technology and innovation. Integration and scaling challenges Governance Limited expertise Cost Complexity We used to talk about how important it was to get the data model correct and leverage the correct LLM.

X-functional 70

X-functional Government Technology Technology 70

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. Content Analysis.

A/B testing 114

A/B testing Sales Quota Promote 114

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. CONTENT GOVERNANCE. WHAT IS A SALES ENABLEMENT TOOL? PARTNERS & INTEGRATIONS.

Government 52

Government GTM Sales Strategic partnership 52

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. Is Revenue Enablement Right for Your Business?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

NOVEMBER 15, 2017

Firmographic is a set of descriptive attributes of prospective organizational customers that can be used to classify firms into relevant or applicable market segments. . Go-to-Market Strategy. Gatekeeper. General Manager. Global Business Unit. Gatekeeper is a person (e.g., an executive secretary), application (e.g.,

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. One example is federal government markets which take years to develop. Using an OEM go-to-market strategy.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. So to [00:03:00] join for free, go to superhuman. com slash GTM. Now that’s superhuman.

GTM 78

GTM Pitch Up-sell Contact 78

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 104

GTM Sales Represent Government 104

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

MAY 2, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Beyond the product build feedback loop, they can also be go-to-market accelerators.

Launch 97

Launch Engineering GTM Campaign 97

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Adrienne Greenberg. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136