Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

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Go To Market GTM Objectives and Key Results Launch 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

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Go To Market Growth GTM Product 99

Sales Hacker

DECEMBER 22, 2023

We’ve got something special for you: a compilation of what is working and career learnings from some of the best go-to-market leaders out there. That’s exactly what we aim to do by sharing insight through GTMnow from some of the best operators: help you build and grow faster and better, level up, and get wherever you want to go.

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GTM Construction Consult Promote 83

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. The reality is that the way we sell now should be focused on the buyer. Green is a “go after them.” Red is a no-go.

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GTM CRM Pipeline Referrals 93

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

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Go To Market GTM Launch Promote 62

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

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GTM B2B Drivers/motivators Sports 109

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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GTM B2B Conversion Objectives and Key Results 121

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. So how did Wisely go from $11 in the bank to selling for $187M? If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data.

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GTM Sell Finance Launch 91

Salesforce

OCTOBER 31, 2023

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

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Go To Market GTM Objectives and Key Results Price 72

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . The secret to aligning GTM & finance teams. New service offerings. Prakash Raina.

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Finance GTM Government Territory 77

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

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Go To Market GTM B2C Price 73

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says.

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B2B GTM Objectives and Key Results X-functional 86

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? What they did for marketers, Apollo is trying to do for sales. To sell against the competition, you have to differentiate yourself. So, how do you do this without being perceived as selling too aggressively?

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Sell GTM Price Up-sell 72

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

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Go To Market GTM X-functional Territory 73

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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GTM Launch B2B Growth 72

Sales Hacker

JUNE 14, 2021

Sales and marketing teams are challenged to win with the 60% of accounts that see “no reason to change now” and those that are either stuck or falling out of the funnel. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

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GTM E-commerce B2B Profit margin 81

Sales Hacker

FEBRUARY 9, 2024

If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today and see why 300,000+ sales, marketing, and recruiting professionals trust it in their daily prospecting.

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GTM Real Estate Launch B2B 67

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here. See more top GTM jobs here. That’s it, that’s all.

GTM 101

GTM Growth B2C Territory 101

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. Drive the shift from push to pull marketing.

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B2B GTM Cross-sell High impact 99

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

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Sell Cold Call Contract GTM 62

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will.

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Pipeline GTM Quota Pitch 97

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? The world’s best email to a prospect who needs your product always works.

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GTM Niche Account management Up-sell 87

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. Mistake 3: Not appreciating go-to-market as a strategic advantage. Businesses have much more to do than just create and sell product. Not focusing on GTM is a big miss.”.

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GTM Strategize Engineering Go To Market 84

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message.

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GTM Sales Follow-up Education 137

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. See more top GTM jobs here.

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GTM Sales Launch Pipeline 64

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Are you selling a product to marketing people?

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GTM Pipeline Prospecting Meeting 52

Understanding the Sales Force

SEPTEMBER 20, 2023

5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team? Should salespeople understand what marketing does? Salespeople need to be better at prospecting instead of hiding behind emails and LinkedIn messages or waiting for BDRs to schedule less than stellar meetings for them.

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GTM Sales Manufacturing Lead generation 81

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! AI-guided selling: Drives seller effectiveness and efficiency by delivering feedback on deal-related efforts and prescriptive guidance on what actions to take next, based on AI analysis. Tools can largely do prospecting and emailing nowadays. It’s gone up slightly but nothing significant.

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GTM Negotiate Pipeline Contract 80

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Prospecting is about having a conversation with a client. A prospect is a company or person who matches the profile of a client. If you’re selling car tires, anyone with a car is a fit.

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Prospecting SQL GTM X-functional 47

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. Example 2: Compliance and security norms change when you go to other geos. PMF and GTM execution are table stakes.

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GTM Cross-sell Niche Strategize 81

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. These tools reduce the time reps spend collecting the resources they need, allowing them to focus on their prospects. Prospecting tools.

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GTM Contract Quota CRM 101

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side? Personalization.

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GTM SQL X-functional Engineering 90

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. said Batrawy.

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Cross-sell GTM Quota Contract 98

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

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Go To Market Launch B2B GTM 27

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. WHAT IS A SALES ENABLEMENT TOOL? CONTENT GOVERNANCE.

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GTM Government Sales Strategic partnership 52

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

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Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Highspot

MAY 30, 2024

Digging into this level of detail allows you to create a buyer journey map that guides content management, revenue enablement, and your overall sales and marketing strategy. This ensures every interaction with prospects focuses on what they value most, leading to better engagement and higher conversion.

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Objectives and Key Results Cross-sell Education Objection handling 52