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What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 107
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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). It’s fair to assume next to nil.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But that’s more the exception than the rull of the go to market for many companies. Very few people are going to be presenting for the next year or two, slides that are perfect.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Take Airbnb’s value proposition as an example.

Launch 96
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Raising Funding During COVID with Homebrew Partner Satya Patel (Video + Transcript)

SaaStr

The fourth major risk that investors are evaluating is go-to-market risk. Those are the types of questions that are asking in the category of go-to-market risk. ” As I said during the presentation, it’s going to depend on the investor. Is there a clear definition of an ideal customer?

Pitch 111
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’re going to start with some dates that predated COVID and really go to prior SaaStrs. Everyone is trying to figure out the go-to-market learning curve. Byron Deeter. Henry Schuck.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. “How important is it to rearrange your go-to-market for current urgent problems?