Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome.

Cross-sell 112

Cross-sell Customers UX A/B testing 112

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 124

Go To Market Growth GTM Product 124

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. It might mean a few extra meetings, but you’ll walk away with insights that resonate across multiple organizations. On the surface, it looks like just another industry panel.

Launch 119

Launch Promote Campaign Trust 119

SaaStr

APRIL 30, 2024

Kyle went into a board meeting the next month and felt really good about cleaning up deal quality and driving up customer quality. So board meeting number two was a lot better. If you look at your reps’ calendars and they don’t have 3-4 customer-facing meetings every day of the week, you don’t need more reps.

Go To Market 117

Go To Market GTM X-functional Objectives and Key Results 117

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Launch 101

Launch Product Contact Follow-up 101

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Heinz Marketing

OCTOBER 29, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, one of our specialties is marketing orchestration : defining the process of go-to-market. One of the aspects of marketing orchestration is defining the roles and responsibilities of all involved in the go-to-market process.

Drivers/motivators 88

Drivers/motivators Consult Go To Market Campaign 88

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 106

Price E-commerce Cross-sell Profit margin 106

Highspot

MAY 30, 2025

And with new innovations from Highspots Spring 2025 Launch , this next era of AI-powered buyer engagement is within reach. To meet this demand, 39% of organizations are investing in technology to help personalize buyer experiences in the next year. higher viewing time. Wed love to hear from you.

Meeting 52

Meeting Territory Trust Go To Market 52

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Market segmentation. Intent data. Sales activation.

GTM 76

GTM Gambling Pipeline Strategize 76

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Go To Market 78

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy?

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B If you take losses, you’re going to get more losses. Budget — the number Divvy would present to the board with an 80% chance of meeting this number, a.k.a. The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market GTM Quota Up-sell 98

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Nicole Baer (CMO) and Jeff Perry (CRO) aligned from day one: Weekly syncs before exec meetings. If marketing performance outpaced sales outcomes, both sides leaned in to diagnose root causes, not assign blame. An SDR lead.

GTM 104

GTM Cross-sell Pipeline Launch 104

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 84

Go To Market Up-sell Sales Strategize 84

Heinz Marketing

JUNE 5, 2025

Revisit your journey every 6–12 months or whenever you launch a new product, enter a new market, or observe significant shifts in buying behavior. Summary The buyer’s journey isn’t just a theoretical framework—it’s a powerful tool for aligning marketing and sales , personalizing engagement, and accelerating pipeline.

B2B 67

B2B Pipeline Campaign Sales 67

Highspot

SEPTEMBER 26, 2023

Highspot Meeting Intelligence supports meetings recorded in both Zoom and Microsoft Teams. In addition, Highspot is uniquely built to work with a customer’s existing meeting intelligence tools including Gong, with integrations for Clari, Salesloft and Outreach coming soon. “We

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Highspot

OCTOBER 17, 2023

Highspot Copilot injects powerful and easy-to-use generative AI capabilities into our unified platform, which, when combined with new analytical depth on leading indicators of success, empowers enablement teams to turn go-to-market strategy into revenue outcomes.”

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. And that’s people.

GTM 81

GTM Customers Construction X-functional 81

Highspot

JUNE 23, 2025

Harnessing AI, data, and tech to drive real outcomes According to Bain’s 2025 B2B Growth Agenda, more than 90% of companies are experimenting with artificial intelligence (AI) and those deploying it at scale are meeting or exceeding their expectations. Imagine your team is launching a new product. However, there’s room for improvement.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 69

GTM Represent Legal Go To Market 69

SaaStr

APRIL 13, 2025

And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual ! The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point. And … the top mistakes they made.

Cross-sell 60

Cross-sell Launch UX Up-sell 60

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

Technology 106

Technology Technology Launch Service 106

Martech

APRIL 3, 2025

Its how we go to market with better strategies to begin with. The pendulum swings back: Full-funnel rebalance Unsurprisingly, performance marketing quickly became the CMOs favorite child. For over a decade, brands have doubled down on lower-funnel tactics to drive efficiency and meet aggressive growth targets.

Campaign 90

Campaign Drivers/motivators Growth Finance 90

Highspot

DECEMBER 11, 2024

Highspot also announced that it now supports customers running Highspot AI features on customers dedicated Microsoft Azure OpenAI Service environments to meet enterprise security and compliance requirements.

GTM 52

GTM Go To Market CRM Service 52

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 114

Growth Launch Territory Legal 114

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. This correlation connects data insights and recommended actions to business outcomes, unlocking much greater GTM efficiency and impact.

GTM 52

GTM Product Healthcare Manufacturing 52

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? The feedback from last week’s episode where we pulled back the curtain on a private episode from GTM Fund’s annual general meeting, a GM was incredible.

GTM 69

GTM Legal Contract Go To Market 69

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. Loom’s AI meeting summaries didn’t just transcribe—they created entirely new workflows around asynchronous collaboration. Teams that adopted it saw 30% reduction in follow-up meetings and 50% faster project velocity. You have a talent (and vision) problem. The common thread?

Product 68

Product Engineering Launch Growth 68

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 107

GTM Strategize Launch Pipeline 107

SaaStr

DECEMBER 11, 2024

Founder-Driven AI Innovation Seema Amble, Partner at Andreessen Horowitz shared that something they’re seeing across their portfolio of founders, especially the ones launching an AI product or a standalone product is boost their founder-level engagement on the human side of AI.

B2B 111

B2B Contract Negotiate Legal 111

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Agentforce can help your company augment your workforce, taking routine work off employees plates and empowering them to drive more impact while scaling to meet customer demands.

Strategize 124

Strategize Finance Prospecting Follow-up 124