Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The philosophy that inspired Vichich to keep going?

GTM 91

GTM Sell Finance Launch 91

SaaStr

FEBRUARY 22, 2024

Earlier this year, we launched Innovation Endeavors Fund V, a $630 million fund. Pouring money into go-to-market will not solve for product market fit. My first exit was FiberTower, which was acquired by First Avenue Networks. What’s the #1 bit of advice you’d give to SaaS founders today?

Growth 92

Growth Networking Technology Technology 92

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

SaaStr

SEPTEMBER 7, 2022

Use your personal network. Leverage those in your network connected to a tech or SaaS company and get introductions. . Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Product Hunt is a platform for launching new products.

Cold Call 77

Cold Call Launch Networking Sales 77

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you? A connected way.

GTM 75

GTM Education Launch Sales 75

Sales Hacker

AUGUST 2, 2023

Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. Our goal is to be the defacto resource for all things B2B SaaS go-to-market.

GTM 53

GTM Networking Education Inside sales 53

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 92

GTM Growth Campaign B2B 92

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you? A connected way.

GTM 64

GTM Education Sales Launch 64

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. NEWTON, MA – SEPTEMBER 9, 2020. TechTarget, Inc. Media Contact.

Technology 39

Technology Technology Launch Prospecting 39

Martech

SEPTEMBER 9, 2022

. “There are some problems software can’t solve that need to be solved for our customers and for the broader B2B go-to-market community — and those are problems that really need to be solved by communities and networks.” As we reported yesterday , the network is seeing some nine million monthly downloads.

CRM 93

CRM Networking B2B Niche 93

Sales Hacker

SEPTEMBER 8, 2023

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers.

GTM 90

GTM Launch Growth Networking 90

SaaStr

FEBRUARY 13, 2024

The first thing she did was hire three experienced in-network hires, all top-performing SDRs from her previous company, Lever. These were already experienced SDRs, and they were in-network — two points worth noting. Start in-network and with the networks of the existing team. AEs can also leverage their networks.

E-commerce 66

E-commerce Networking A/B testing GTM 66

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

ClickFunnels

AUGUST 8, 2021

A custom content delivery network (CDN) that guarantees 100% uptime. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. Now Landingi market their software as a “Your Go-To Marketing Solution”, so we assume that their aim is to offer an all-in-one marketing platform.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

MARCH 3, 2020

Developing your marketing strategy for your grand opening can be daunting as a new business and marketing team. After you've set your budget and planned the event, you need to discuss where you're going to market it. Below, let's review some of the top areas to market your grand opening. Your Network.

Networking 88

Networking Launch Sports Promote 88

SaaStr

JULY 20, 2020

We just launched our exclusive, invite-only networking initiative for SaaStr Enterprise: The Real Future and it’s unlike any other digital event you’ve ever attended. Networking at Enterprise will connect the top CEOs of $10M – $2B ARR, B2B companies with top CIOs, CTOs and CXOs for a unique, individualized experience.

Networking 64

Networking B2B Launch Growth 64

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Professional colleagues/network. Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 75

Go To Market Follow-up Trust Up-sell 75

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 86

B2B GTM Objectives and Key Results X-functional 86

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! As mentioned, next week we have our official GTMnow launch – stay tuned Enjoy the sun wherever you are SVD Thanks for reading The GTM Newsletter!

GTM 64

GTM Sales Launch Pipeline 64

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers. About Deloitte.

Technology 61

Technology Technology Legal Networking 61

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Salesforce

NOVEMBER 7, 2023

These exercises also create valuable networking opportunities, where employees and leaders from different teams can step outside their circles and connect. Presentations At sales kickoffs, you’re usually launching something new. Use the sales kickoff to discuss product announcements that will help your sellers go to market.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SalesLoft

NOVEMBER 17, 2020

IT/Security Team: Will configure VoIP network, enable SSO, etc. Marketing Team: Deep involvement with creating cadences using persona-specific content. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). The Big Picture.

Territory 105

Territory Sales Technology Technology 105

Highspot

NOVEMBER 1, 2022

This means empowering reps with content, training, and guidance — but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Build a robust referral network. Refresh your sales strategy. Stay hungry.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. “Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers.

Technology 40

Technology Technology Legal Networking 40

Highspot

MARCH 30, 2021

This means empowering reps with content, training, and guidance – but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Build a robust referral network. Refresh your sales strategy. Stay hungry.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

When starting with email marketing, try out these few different types of emails: Newsletters to share relevant information about your business. Promotion emails for new launches, special events, or other offers. The tool helps strengthen brand recognition, announce new product launches, and promote services. Send survey emails.

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

Hubspot

FEBRUARY 6, 2019

Many more exciting apps are in the pipeline now and will be launching over the course of 2019. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook. Map My Customers -- mapping and data visualization.

Launch 76

Launch Sports CRM Pipeline 76

Highspot

JANUARY 9, 2024

Training should include strategies for using social media to network, build relationships, and identify prospects. This integration ensures that training supports key business activities such as meeting quotas, new acquisitions, product launches, and marketing campaigns.

Technique 52

Technique B2B Cross-sell Negotiate 52

SBI

MAY 4, 2021

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud. These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Data is the foundation of any winning B2B go-to-market strategy. Our vision is bold.

B2B 29

B2B Contact Go To Market Technology 29

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. We are nothing without your incredible partnership.

CRM 40

CRM Pipeline Referrals Growth 40

Sales Hacker

FEBRUARY 9, 2021

His career path and the importance of networking. All of our members know and all those that listen to these podcasts understand the value of networking. If I’ve learned one thing in OTB, networking is the number one thing that they have to focus on in order to find employment. What You’ll Learn. We’re on iTunes.

Networking 60

Networking Up-sell Represent Negotiate 60

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. How to Launch a Successful Startup Business. Validating and Launching Your Product. Market research helps you formulate your positioning statement for your product and your brand. I’m glad you're here. Regardless, welcome. That’s also why we created this guide. Incubators.

Non-Profits 89

Non-Profits Agriculture Growth Launch 89

Sales Hacker

SEPTEMBER 21, 2020

It’s basically some defined section of your Go-to-Market — it could be owning a specific geography, a market segment (e.g., mid-market), a product line, etc. Whatever it is, it should go beyond the operational performance of your team. What does this mean? Some of the ideas mentioned in the prior section (e.g.,

Growth 72

Growth Start-ups Drivers/motivators Promote 72

Cience

OCTOBER 6, 2020

To this point, Company X has relied on network and referral sales, with its CEO taking many of the initial meetings. When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity.

B2B 105

B2B Lead generation Contact CRM 105

Sales Hacker

APRIL 21, 2021

network) and ask them questions about the things they pay attention to. Partner with cross-functional teams to advise on impact of new and existing initiatives or launches. Assist the CEO and sales leadership team with go-to-market planning. An extensive network of relationships in the industry. Garrio Harrison ).

Finance 101

Finance GTM Cross-sell SQL 101