Hubspot

JANUARY 25, 2019

grouped by region: 1. Region : East Coast. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. With over $5 billion under management, their portfolio includes more than 200 companies in technology and healthcare. Region : East Coast. Region : East Coast.

Territory 79

Territory Finance Healthcare Negotiate 79

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation.

Territory 29

Territory Engineering Strategize Technology 29

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 88

B2C B2B Non-Profits Launch 88

Sales Hacker

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Sales Territory Assignment and Growth Forecasting. Technology Adoption and Optimization.

Territory 89

Territory Non-Profits Contract Quota 89

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

JUNE 8, 2021

Similar to SDRs, inside sales reps roles are a great launch point for a sales career. For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Regional Sales Manager. According to Glassdoor , the average base salary for regional sales managers is $75,600.

Commission 77

Commission Territory Finance Inside sales 77

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. Managing pipeline, territory planning, and forecasting. Strong alignment between sales and marketing can help excavate hidden trends by forcing teams to centralize technology. Stagnant growth.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Sales Hacker

NOVEMBER 24, 2020

She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different. Your quotas are now combined.

Sell 81

Sell Territory Quota Up-sell 81

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? We had interest in technology, a lot of background that of research, like what problem did we really want to solve? Initially we started focusing on semantic technology, semantic integration. We want to do something there.

Growth 73

Growth Territory Government Engineering 73

Heinz Marketing

MARCH 1, 2021

I think that there may be a little bit of a generational dimension here where you’ve got a group of people that are very comfortable, younger people, comfortable on technology, comfortable sharing pretty personal things and broadcasting those out. I hear people say people process technology, which is probably the right progression.

Pipeline 114

Pipeline Sales Up-sell Start-ups 114

SaaStr

SEPTEMBER 10, 2020

I started running a region. I was running half the country and I was very opinionated about demand gen and marketing, which I’m sure was annoying to many people, but I was very opinionated about it. And that’s an interesting story in itself because I just fell in love with the 6sense technology.

Presentation 72

Presentation Territory Start-ups Quota 72

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. There are times when we have leaders and salespeople that are in different regions around the country. The technology was there, the familiarity of dealing with it was – however, there also needed to be an adaptation on our part.

Consult 105

Consult Clients Follow-up Drivers/motivators 105

SaaStr

JULY 8, 2020

And we started to represent major consumer technology brands and then software brands. I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I go through phases. So I’m currently really stuck on Italy and specifically the Piemonte region.

Non-Profits 88

Non-Profits Teamwork Start-ups Engineering 88

Spiro Technologies

MAY 31, 2023

And of course, in those regions there’s a lot of cotton growing, too. So usually, if we go to a company to get this process accepted, it’s usually a two to four-month process before it is. Adam Honig: So, we were talking earlier about how you go to market with this and you’re licensing the technology to manufacturers.

Manufacturing 52

Manufacturing Up-sell Process Start-ups 52

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? How important is it to own the entire customer journey? At what scale does that become impossible?

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. TechTarget’s Priority Engine is a leading SaaS-based platform that gives technology sales and marketing professionals direct access to the most active accounts and prospects researching technologies in their market.

Technology 39

Technology Technology Launch Prospecting 39

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Align your go-to-market teams.

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Develop a strong understanding of a basic sales process from top to bottom and think about where processes need to be improved and what technology makes things more efficient.”. Alisa Goldschmidt ).

Finance 101

Finance GTM Cross-sell SQL 101

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Which brings us to the next point… How can we get marketing, sales, and CS teams to work on the same, reliable data? No more guesswork.

Growth 62

Growth GTM Cross-sell Pipeline 62

Heinz Marketing

MAY 9, 2022

You do a lot of advising with companies in go-to-markets scale up stages but what interested in me a lot was this relationship with the CRO and the CFO, which quite frankly like, we have an audience that is sales and marketing in particular, the better relationship you have with the CFO, the better off you can be.

Pipeline 94

Pipeline Finance Commission Sales 94

The Bridge Group

APRIL 4, 2019

I like this definition of ABR: a coordinated go-to-market strategy to land and expand target account. In all likelihood, the person you most need to speak with to launch your sales process is the person least likely to download your white paper, attend your webinar, or chat with your bot. Don’t bury the engagement data.

Launch 50

Launch Strategize Territory Meeting 50

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So the other thing that we like to do, not only with end users, with our regional sales management team to the channel, is to get wider, deeper, higher.

Pipeline 58

Pipeline Territory Healthcare Sales 58

Hubspot

MAY 5, 2020

CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. As we expand into new markets, launch new products, and introduce new brands, new challenges emerge. It’s time for marketers to take back control of their websites and the customer experience.

Territory 92

Territory Launch Technology Technology 92

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. We are truly living in a cloud first world today, where businesses not only understand, but they now embrace and are looking to lead with technology solutions from folks on this Zoom, who are cloud first and providing that next generation of solutions.

Non-Profits 66

Non-Profits Strategize Trust Growth 66

Sales Hacker

AUGUST 18, 2020

Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. And so that’s what resulted in the broadening of our go to market, to this discretionary spending versus just travel as it were.

Start-ups 107

Start-ups Consult Campaign Conversion 107

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Technology Adoption Lifecycle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

MAY 27, 2020

Maybe you want to launch a business. Well, in a booming market, executives are paid to innovate. Executives at companies are told, engage with startups, launch new initiatives, be first to market. Why aren’t you launching collaborative this or that? It all begins with an idea. FULL TRANSCRIPT BELOW.

Finance 82

Finance Government Price Contract 82

SaaStr

JUNE 28, 2019

Jason Vandeboom is the Founder of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. Common go-to-market myths and lessons.

Price 47

Price Cross-sell Up-sell Start-ups 47

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

SEPTEMBER 22, 2020

Tom has more than 25 years of experience in the technology hardware and software businesses. I started in manufacturing and research and development, and then very quickly realized that, that was a lot harder and less fun than marketing organization. We ultimately spun that off to Kofax, I don’t know, a couple of years ago now.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

SaaStr

JULY 19, 2019

My father worked for the UN so I had sort of a global perspective on things, and a few years ago I noticed that there was a trend, not for globalization, but de-globalization, and mainly because of technology. ” Peter Yared: I think technology is going to distribute this, so everything’s going to be made locally.

Cross-sell 55

Cross-sell Up-sell Start-ups Engineering 55