The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Force Management

MARCH 14, 2024

If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. The competition is high – we are all faced with hundreds of sales messages each day.

Conversion 164

Conversion Sell Market share Go To Market 164

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Heinz Marketing

AUGUST 16, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Matt: I totally agree.

Pipeline 116

Pipeline Sales Go To Market B2B 116

Martech

SEPTEMBER 14, 2023

. #4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 133

GTM Market share Growth Technology 133

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Heinz Marketing

JUNE 15, 2023

That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency. Here at Heinz Marketing, ICPs are the start of everything we do. That’s where ideal customer profiles come in.

Drivers/motivators 105

Drivers/motivators Sales Campaign Market share 105

PandaDoc

MAY 12, 2025

Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. So, whats actually going on? Lets get started.

Price 52

Price A/B testing Non-Profits Legal 52

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In Get the Sales in 60 Seconds newsletter for the latest and greatest sales content. Discover timely insights and useful tips.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

FEBRUARY 10, 2025

From Sales-Led to Product-Led: How Apollo.io 25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. They shifted to a fully self-service model, moving away from the traditional sales-driven approach.

Growth 60

Growth Product A/B testing Strategize 60

Martech

MAY 14, 2025

.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny.

GTM 91

GTM Finance Gambling Government 91

Sales Hacker

JANUARY 8, 2021

Elements of Successful Global Sales Expansion. “Be So, let’s look at four keys to a successful global sales expansion. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. It’s crucial to get your first technical sales hire right.

Territory 109

Territory Pipeline Launch Technical Sales 109

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. Questions marketing needs to answer.

Product 124

Product Price Campaign Growth 124

Hubspot

NOVEMBER 19, 2020

Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy.

Drivers/motivators 101

Drivers/motivators Territory Launch Follow-up 101

SaaStr

JUNE 2, 2021

Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. What do we mean when we talk about freemium and direct sales?

Sales 98

Sales Up-sell Price Start-ups 98

Martech

FEBRUARY 25, 2022

Amazon remains a leading site for D2C brands and e-commerce sellers, claiming around 40% of online sales in the U.S. That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share.

Launch 112

Launch E-commerce Transportation Retail 112

Heinz Marketing

MARCH 5, 2020

By Matt Heinz , President & Founder of Heinz Marketing. The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Is nature accelerating a trend that been a long time coming?

Pipeline 114

Pipeline Presentation Networking B2B 114

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. All rights reserved.)

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Traditional Sales Growth vs SaaS Sales Growth. FIND PRODUCT MARKET FIT.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 71

GTM X-functional Start-ups Campaign 71

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. If product marketing has begun in the development stage, you may well be able to hit the ground running. But in many cases, the introduction stage is marked by slow-to-moderate sales and little profit. Rapid skimming.

Product 142

Product Minimum Viable Product Price Promote 142

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 106

GTM Growth Education Commission 106

Heinz Marketing

APRIL 6, 2020

Product roadmap pivots: If the way you market and sell is subject to shifts and pivots, so too should be the very products you’re building. What changes to the short-term product roadmap would help you engage customers and build market share authentically with integrity in this moment?

B2B 92

B2B Up-sell Price Presentation 92

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Responsibilities of a chief marketing officer.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Sales Hacker

JULY 24, 2018

This week on the Sales Hacker podcast, we feature longtime CRO, Dave Govan to chat about complex negotiations and sales cycles in enterprise sales. He’s currently VP of Sales at Hitachi Vantara and a Founding Member of the New York Revenue Collective. How to act and think like a true sales executive.

Negotiate 45

Negotiate Strategize Sales Pipeline 45

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. ” Achieving Profitability through Improved Margins Want to transform your SaaS business?

Growth 108

Growth E-commerce Profit margin Strategize 108

Highspot

AUGUST 18, 2024

With so many options, ever-changing expectations, and people involved in decision-making, it’s no wonder why many sales teams often struggle to understand what their customers need. It unifies sales, marketing, and customer success teams by providing a clear, shared approach to understanding and addressing customer needs.

GTM 52

GTM Retail Drivers/motivators Contract 52

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

ConversionXL

FEBRUARY 27, 2019

Many who cite 80% include product ideas that never make it to market. In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Perhaps the 80% figure endures because it rings true for marketers. Seed your launch campaign with advance sales.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 20, 2025

billion valuation after 175M round Scale AI : $29 billion valuation / “sale” with Meta’s $14.3 Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4% billion in funding xAI : $6.4

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62

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. It is staggering.

Non-Profits 83

Non-Profits Strategize Trust Go To Market 83

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 75

Technology Technology Cross-sell Referrals 75

Lead Fuze

JULY 24, 2023

A well-calculated estimate can help businesses prioritize their go-to-market strategy effectively align with high-value segments. Accurately calculating TAM can enable businesses to maximize their return on investment and remain competitive in the ever-evolving markets.

Strategize 52

Strategize Strategic planning Niche Price 52

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing: Drive brand alignment. Image Source.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Pricing models.

GTM 85

GTM Negotiate Profit margin Contract 85