ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. Going Beyond the Product and the Problem [21:57]. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Go Beyond the Product and the Problem.

Go To Market 52

Go To Market Electricity Healthcare Education 52

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Sales Hacker

SEPTEMBER 2, 2021

“But we’re product-led. Our product is self-serve. Product-led is cool, and we have a desire to move away from sleazy sales tactics, don’t we? Contrary to popular belief, being product-led doesn’t automatically mean you’re anti-sales. What does it mean to be product-led?

Product 95

Product SQL Contract Sales 95

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. A new opportunity presented itself, and I was ready for a new challenge. Initially, I provided the models to sales teams.

Sell 100

Sell Cross-sell Finance B2C 100

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 98

GTM Growth Strategic partnership Pipeline 98

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. 13:38) Marketing’s pivotal role in preparing for a successful exit. (20:29) 25:49) Unlocking potential: a leadership journey. (27:33)

GTM 84

GTM Management Consulting Growth Pipeline 84

Sales Hacker

DECEMBER 21, 2023

Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams.

Engineering 99

Engineering Objectives and Key Results Drivers/motivators Teamwork 99

Heinz Marketing

NOVEMBER 21, 2023

Advantages of AI for Time Management and Cognitive Load: AI offers a significant advantage in terms of productivity and time management. Not only does it increase productivity, but it also reduces cognitive load, alleviating mental exhaustion from various tasks. And he’s just a lot of fun just to hang out with. Want to join us ?

B2B 113

B2B Strategize Clients Consult 113

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales reps and go-to-market teams can take action quickly to advance deals– all while ensuring the customer’s voice is present in every decision.

Pipeline 62

Pipeline Strategize Go To Market Trust 62

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Can your product solve more of their problems?

Territory 123

Territory Healthcare Growth Go To Market 123

Highspot

MAY 30, 2024

When all revenue teams–from sales and marketing to product and customer success–are in sync, they can better understand customer preferences, quickly adapt to trends, and rapidly close deals. Next, figure out their problems and challenges so you can provide messaging that shows how your product or service can address these pain points.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s the job of the vendor to provide product knowledge to their partners.

B2B 108

B2B Cross-sell Hospitality GTM 108

Salesforce

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). What should be included in a sales kickoff?

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. Get Aligned Before Moving Upmarket. Bonus Takeaway.

Product 58

Product Contract Cross-sell Account management 58

Sales Pop!

AUGUST 2, 2023

Some businesses might need particular sales expertise for a specific product line. These include your present volume, target market, growth aspirations, and budget. Outsourcing certain aspects of your marketing cycle to a third party may seem appealing in theory. This assessment should consider various factors.

Represent 97

Represent Lead generation Commission Sales 97

Highspot

SEPTEMBER 26, 2023

We know great coaching is vital to sales success, but sales managers often don’t have the time or know where to focus,” said Oliver Sharp, VP of Product, Highspot. Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.”

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Martech

JANUARY 4, 2023

Her 20 years as a go-to-market leader proves she knows whereof she speaks. And speaking of speaking, Amber is a renowned keynote speaker not only on marketing, but also on important issues like overcoming imposter syndrome and the intersection of mental health and the workplace. LinkedIn: JasonMLemkin (223K followers).

B2B 120

B2B GTM Pipeline Consult 120

SaaStr

JANUARY 11, 2024

Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. We co-led a $5.2M What’s different about your fund / how you invest and support founders?

Mechanical Engineering 108

Mechanical Engineering GTM B2B Technology 108

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 77

GTM Growth Education Strategic planning 77

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. What should you say to these accounts?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Tibor Shanto

SEPTEMBER 23, 2021

It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Everyone wants better sales onboarding with faster ramp times and better new-hire production. The Big Difference.

GTM 167

GTM Sales Consult Quota 167

SaaStr

MAY 10, 2022

The impact of a crisis can vary across companies, and each presents its own set of distinctive signs and symptoms. By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Remote work presented another opportunity. Define your crisis.

Presentation 81

Presentation Growth Meeting Product 81

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. This role is far more product-driven.

Promote 141

Promote Campaign Pitch Niche 141

SalesLoft

MARCH 31, 2022

More and more, sales teams (mine included) are spending much more time prepping the deal champion because there will not be an opportunity to present to the economic buyer. Natalie Barrie: We’ve really stepped up our game with the design and brand team to make sure our product is coming across as mature and professional visually.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

SaaStr

SEPTEMBER 18, 2023

Question #1: Do You Show Up As A New Startup To Get People To Buy Into Your Vision Or Present Yourself As An Established Startup With Everything Going On? Question #2: How Do You Fix GTM The high-level advice for founders trying to approach Go To Market differently is… Don’t worry too much about innovation in sales and marketing.

GTM 92

GTM Niche Account management Up-sell 92

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Equally important is what you aren’t going to focus on. Green is a “go after them.” Yellow is you’re not going to outbound them.

GTM 97

GTM CRM Pipeline Referrals 97

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions. Ethics/bias.

Strategize 116

Strategize GTM Healthcare Strategic planning 116

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Even to a degree with marketing and finance. I probably would have broadened my horizons sooner, especially indexing on my relationships with product.

Engineering 52

Engineering Sales Education Finance 52

Martech

SEPTEMBER 8, 2023

It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product.

Campaign 121

Campaign Relationship building Pipeline Strategize 121

Highspot

JANUARY 9, 2024

Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses.

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

FEBRUARY 14, 2023

When the overall interest rate is higher, you need to discount those future cash flows to the present to understand the value of the company today. But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business. If people love your products, they should stick with you.

Profit margin 84

Profit margin Drivers/motivators Cross-sell Growth 84

Martech

FEBRUARY 10, 2022

“The biggest trend we saw [in the report] was that 83% of marketers struggle to create content that can be released across all their digital platforms,” said Bianchi. There is an increasing number of channels that we go to market through.” Watch this webinar presentation at Digital Marketing Depot.

Technology 112

Technology Technology Trust Presentation 112

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. Set your teams up for success Want to save money, improve results, and become more productive? We figure out the cheapest minimum viable product that’s as lean as possible.”

Technology 98

Technology Technology Minimum Viable Product Angle 98