Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Go To Market 121

Go To Market X-functional Engineering Cross-sell 121

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Training : Develop a skilled team to maximize the value of marketing technology investments. Sound familiar?

GTM 103

GTM Product Strategize Drivers/motivators 103

Heinz Marketing

MAY 15, 2025

It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs. ICPs align go-to-market teams. Marketing uses them to target the right accounts, content, and channels. What are the key components of an ICP? How is an ICP used?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency.

GTM 119

GTM Teamwork Technology Technology 119

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Processing.

Growth 137

Growth GTM B2B Strategize 137

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Processing.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

Sales Hacker

MAY 21, 2024

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup. 41:18 – One thing that is working for Daniel in go-to-market right now. It’s flexible, scalable ABM built for you.

GTM 120

GTM Go To Market B2B Networking 120

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Processing. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. AI is eyeing marketing and licking its chops.

B2B 114

B2B GTM Strategize Commission 114

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 111

GTM Real Estate Represent Territory 111

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. P rocess: Is there a documented process for reps to follow? Are they actually using it?

GTM 114

GTM X-functional Pipeline Construction 114

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology. Processing.

Launch 73

Launch Technology Technology Campaign 73

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Companies are moving up-market, investing more in marketing, and orienting all processes around efficiency.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. 47:58) One thing that is working for Kim in go-to-market right now.

GTM 105

GTM Customers Growth Technology 105

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing.

Technology 107

Technology Technology Launch Service 107

Sales Hacker

DECEMBER 3, 2024

The current state of sales technology and its impact on buyer engagement. The vision for Operator and how it aims to revolutionize the sales process. 47:48) One thing that is working for Mark in go-to-market right now. The importance of personalization and relevance in sales outreach.

GTM 99

GTM Sales Technology Technology 99

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources.

B2B 131

B2B Contract GTM CRM 131

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. 15:09) Convincing technical founders to value go-to-market expertise. (19:06) 39:56) Balancing product training and sales process training. (44:39) 53:27) One thing that is working for Robert in go-to-market right now.

GTM 114

GTM Networking Process B2B 114

Hubspot

JULY 20, 2020

These are the questions that companies are asking themselves as they rewrite their go-to-market strategies and charge headlong into the new economic era. If not, there could be an opportunity to remove friction by introducing a process or system that shares new customer information between different teams. Outside Selling ?

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. Processing. The post How to use AI to find and prioritize untapped market segments appeared first on MarTech.

Profit margin 117

Profit margin Clients Growth Technique 117

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Establishing training programs to keep teams updated on processes and best practices.

A/B testing 116

A/B testing UX CRM Strategize 116

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 107

Price E-commerce Cross-sell Profit margin 107

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 97

B2B Process Manufacturing Customers 97

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. We blend well: He is a very technical process-minded person, I’m a very entrepreneurial problem-solver. Q: Finally, what interests do you have outside marketing technology ?

Pitch 73

Pitch Launch Sports Consult 73

Sales Pop!

AUGUST 2, 2023

Some outsourcers can manage the whole sales process, while others might focus on areas such as lead generation, setting up appointments, customer relationship management, etc. Not all representatives will be experienced in your market. Granting some autonomy in sales processes is essential for testing and optimizing strategies.

Represent 231

Represent Lead generation Sales Commission 231

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 56

Go To Market Growth GTM Strategize 56

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

FEBRUARY 7, 2025

Your technology might give you a temporary edge, but competitors will catch up. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. Processing.

GTM 78

GTM B2B Drivers/motivators Manufacturing 78

Heinz Marketing

SEPTEMBER 20, 2021

And what I really wanted to do was help marketing professionals understand that they need to gain influence and trust inside their own organization in order to be really successful. So, the G in GRIT stands for go-to-market, go-to-market strategy, which again, I think is really key and it’s missing in a lot of companies right now.

Pipeline 117

Pipeline Go To Market Sales Technology 117

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Veloxy

MAY 3, 2022

Process Street. Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. Veloxy is a Salesforce AppExchange mobile app that helps automate, streamline, and accelerate the sales process. Process Street's Sales Process Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Heinz Marketing

SEPTEMBER 3, 2020

This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. Design your go-to-market plan. Latané refers to this process as Finding the Red – looking for spots in the plan that either aren’t performing or are at risk of falling short.

GTM 121

GTM SQL Pipeline Campaign 121

Tibor Shanto

SEPTEMBER 23, 2021

Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. It turns out, sales enablement isn’t just training, or content, or technology. A Managed Process. Human performance technology. Business process management. Big Messages .

GTM 167

GTM Sales Consult Quota 167

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Start by defining, aligning and prioritizing your business goals for marketing, customer experience and marketing technology.

Technology 124

Technology Technology Go To Market Prospecting 124