article thumbnail

Why sales enablement is now essential to the enterprise

Highspot

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. Gartner, “Transform Sales Enablement by Treating Technology as a Teammate”, Oct.

GTM 59
article thumbnail

5 Asset Types for your Sales Teams to Use

Heinz Marketing

They can be utilized as a part of a new go-to-market for new products or support new salespersons during onboarding. Often developed with the help of a customer success team, onboarding content can be superbly effective at creating a welcoming experience for a new customer. Onboarding Content. Product Pages. Happy selling.

Legal 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 influential voices in sales you should follow on LinkedIn

PandaDoc

Many B2B and B2C sales professionals turn to LinkedIn to ask for their peers’ advice and share inspiring, relatable content around prospecting, cold email, demos, outreach, and more. We put together this list to help you discover some of the brightest, innovative minds shaping the future of sales. Follow Dale on LinkedIn.

article thumbnail

Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. ” (Predictions 2021: B2B Sales, Forrester Research, Inc., According to Gartner, Inc., October 23, 2020).

Growth 98
article thumbnail

The Rules of Sales Engagement Have Changed {Infographic}

SalesLoft

A commissioned study conducted by Forrester Consulting on behalf of SalesLoft found that “while increasingly independent, prospective customers will engage with knowledgeable, empathetic, and informed sellers who provide relevant information and insights tailored to their business and needs.” B2B buyers now expect sales experiences.

article thumbnail

SalesLoft Raises $70 Million Series D to Fuel Growth

SalesLoft

This capital will empower companies to deliver the ultimate prospect and customer experience and generate the most revenue for their business. Where Will the Money Go? As the creators of the Sales Engagement category, we’ll use this investment to continue leading the innovation that has come to define the category.

Growth 90
article thumbnail

Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management.