A CMO’s Guide to Intent Data: How it Supports Your Go-To-Market Strategy
Heinz Marketing
MAY 23, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data captures a potential customer’s behavior or interest in a specific product or service. That’s where intent data comes into play.
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