SaaStr

AUGUST 5, 2021

He shares some wisdom about using both bottom up and top down strategies and suggests some principles for mapping these out based on what business intelligence platform ThoughtSpot has done. Gatekeepers: These people are responsible for protecting the business that you’re seeking to sell to. How does the persona buy? .

Up-sell 102

Up-sell Sell Finance Price 102

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Example Eddy.

Go To Market 77

Go To Market Lead generation Launch Service 77

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 73

Go To Market GTM X-functional Territory 73

SaaStr

JULY 27, 2022

But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. At PayFit, they prioritize hiring junior talent hoping to grow their sales skills and ambitious to move up at the company. Sales teams play a critical role in growing a business. Key Takeaways.

Go To Market 76

Go To Market GTM B2C Price 76

Sales Hacker

JUNE 1, 2020

Many of today’s fastest-growing software companies have something in common — their products can sell themselves. There’s no need to fill out a detailed form, set up a qualification call, sit through a product demo , or navigate a custom implementation. Sales Isn’t Going Anywhere. Here’s the thing. doesn’t it?

Service 76

Service Growth Product Non-Profits 76

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings.

B2B 109

B2B Cross-sell Hospitality GTM 109

Highspot

NOVEMBER 27, 2019

For sales and services people in particular, several unique factors play into job satisfaction. If you’re selling an unreliable product, or have an endless list of unhappy customers, chances are you’re not going to be skipping to the office every morning. And those are just the foundational pieces.

Service 52

Service Negotiate Sales Up-sell 52

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? Anteriad’s approach begins with thoroughly examining the client’s historical data — their CRM, their marketing automation — for insights into response drivers from the past. The buying role is inferred from the job title.

B2B 117

B2B Drivers/motivators CRM GTM 117

SalesLoft

JANUARY 16, 2024

After weekends, holidays, and vacations, that’s how many selling hours there are left in a year. But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. Their new technology or service should innovate faster than they are so they can use it long term.

Trust 52

Trust Up-sell Contract Technology 52

SaaStr

AUGUST 10, 2023

The three topics of advice covered for organizations in the $1M-10M range are: Building a cloud service vs. open source. Building a go-to-market function from scratch. Building A Cloud Service vs. Open Source “Building is easiest when you have a tight focus,” shares Kimball. Getting the most out of board meetings.

Growth 74

Growth Engineering Meeting Appointment 74

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The accompanying webform provides the information the sales team needs for follow-up.

B2B 82

B2B Process Manufacturing Customers 82

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

MAY 3, 2024

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 118

GTM B2B Drivers/motivators Sports 118

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) And don’t consider everyone who does sign up a hot lead!) One thing that isn’t going to change, though, are your sales targets. That’s all changed now.

Cross-sell 60

Cross-sell CRM Referrals Up-sell 60

SaaStr

OCTOBER 20, 2023

From there, the pace picked up rapidly. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it.

Growth 94

Growth Launch Territory Legal 94

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Account-based marketing: A snapshot. More M&A. What it is.

B2B 119

B2B GTM Technology Technology 119

SaaStr

MARCH 22, 2023

The commercial market you choose to build and offer your customers defines you, yes. You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. Instead of selling products, they were selling aspirational concepts and business value.

Growth 79

Growth Cross-sell GTM Up-sell 79

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? was pretty simplified, mostly made up of annual or monthly subscriptions. We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. New service offerings. Set them up for success. .

Finance 80

Finance GTM Government Territory 80

Gong.io

SEPTEMBER 9, 2021

You have to get wide when you sell into organizations with 2,000+ employees.” . Selling is a team sport once you’re talking quarter million dollar deals. Selling is a team sport once you’re talking quarter million dollar deals. I don’t just sell — I coach and direct a go-to-market team.”.

Closing 162

Closing Sports GTM Legal 162

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. We have the results to back that up. Today it’s at $100M+.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Salesforce

MAY 25, 2023

The product’s benefits, capabilities, and performance do much of the selling and persuading. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. Ready, set, go-to-market!

Growth 98

Growth Product Customers B2B 98

Martech

OCTOBER 18, 2022

Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. The difference, she said, was in this case it was a bottom-up process involving people at all levels of the organization. Choose partners carefully.

Government 138

Government Gaming Pitch Technology 138

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will. sign up now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Next, figure out their problems and challenges so you can provide messaging that shows how your product or service can address these pain points. You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

SaaStr

NOVEMBER 3, 2023

We’ve talked about Toast a bit here on SaaStr – most recently we wrote up the 5 Interesting Learnings from Toast at $1.1B They’re servicing one of the largest vertical TAMs in the world. That means they still have 85% of the market left to tackle. Toast is a unique business because of its TAM. In the U.S.

Growth 77

Growth Territory Referrals Customers 77

SaaStr

FEBRUARY 22, 2022

As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. Are you a new product, or are you replacing an existing service? For example, Zoom had a scalable eCommerce store that acted as an outlet for customers to be enabled and serviced without a sales representative.

Networking 92

Networking Represent Sales Quota 92

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. That’s helpful.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

FEBRUARY 14, 2023

It’s much easier to sell something to a customer you’re already working with than it is to win them again and again. To calculate your net dollar retention, take all of your existing ARR at the beginning of the period, add on any cross-sell or upsell, subtract out any churn, and then see the ending ARR. Sign up HERE !

Profit margin 84

Profit margin Drivers/motivators Cross-sell Growth 84

Lead Fuze

JULY 24, 2023

Conclusion Unraveling the Concept of Total Addressable Market (TAM) In business, understanding your total addressable market (TAM) is key to unlocking potential revenue opportunities. The concept of TAM represents all selling opportunities within a specific market or industry for an organization’s product or service.

Strategize 52

Strategize Strategic planning Niche Growth 52

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. We do spend a lot of time talking to them about the dynamics in their markets, and they share with us stuff that they’re doing.”

B2B 97

B2B Customers E-commerce B2C 97

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? Trait 2: Data-obsessed CROs own the go-to-market strategy.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59