Remove Government Remove Strategic planning Remove Technology
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How to choose the right marketing AI tools for real business impact

Martech

As adoption grows and the technology matures, the conversation isn’t “What can we try?” ” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. ” but “What’s delivering results?”

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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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AI agents offer a glimpse into a potentially simplified future

Martech

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Challenges Data quality and governance: AI is not a magic bullet.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s technological advancements, shifts in consumer preferences, or regulatory changes, comprehending these trends allows companies to adapt their offerings proactively. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. The seven key areas are: Technological. Gartner strategic assumption.

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

Governance strategies or guardrails. There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Legal advice on how to navigate risk.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables. Digital twin tools and technologies.  Participating in strategic planning conversations — not just support tickets.