Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

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GTM Engineering Customers Cross-sell 78

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. acquisition by Adobe.

GTM 95

GTM Cross-sell Finance Price 95

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

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GTM Price Customers B2C 122

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

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GTM Real Estate Represent Territory 109

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 120

GTM Growth Strategic partnership Pipeline 120

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Dig deeper: A scoring model your GTM team will fall in love with 3. Growth trajectory Companies on a growth trajectory (e.g., Conversely, lower points should be given to leads outside your service area.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

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GTM Sales Growth Represent 121

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58) 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58)

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GTM Engineering Growth Cross-sell 121

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 66

GTM Engineering Customers Cross-sell 66

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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GTM Market share Growth Technology 135

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Free user acquisition.

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GTM Price Quota B2B 113

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services.

GTM 122

GTM Real Estate Objectives and Key Results Objection handling 122

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy.

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GTM B2B Conversion Objectives and Key Results 133

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But growth has to be north of 30. Jason asks.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

MARCH 19, 2024

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

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GTM Management Consulting Growth Pipeline 108

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Product-Led Growth: The Disruptive GTM Strategy.

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Growth Product GTM User Experience 113

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

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Growth GTM SQL Strategic partnership 99

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

DECEMBER 5, 2024

Success requires: AI-driven innovation Laser-focused value propositions Rapid time-to-value strategies By understanding and adapting to these emerging AI trends, go-to-market teams can transform these trends into opportunities for growth and customer retention. The post 52% of You Are Buying More Software Next Year.

GTM 109

GTM Cold Call Follow-up Technology 109

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Why traditional SaaS pricing models (like per-seat) dont work in the agent era. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker).

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GTM X-functional Start-ups Relationship building 65

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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Go To Market Growth GTM Product 126

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. It’s a prime example of how building a product specifically for SEO users can drive sustained growth and market leadership. More for your eyeballs 40+ ICP marketing plays.

Product 64

Product GTM Niche Growth 64

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. We have managed to thread the needle between not only scale and love from customers, but also GTM investment.

Growth 113

Growth Product GTM X-functional 113

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. is an adaptive system, and companies focus on strategies to help them achieve 10x growth.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. But then things change.

GTM 104

GTM E-commerce B2B Profit margin 104

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

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Go To Market GTM Objectives and Key Results Launch 52

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

JULY 21, 2022

Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. Optimizing GTM for PLG with Stage 2 Capital. Ticket prices go up at the end of the month! with Confluent’s President of Field Operations.

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GTM Territory Price Growth 122

ConversionXL

SEPTEMBER 20, 2018

A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. product offering and pricing).

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

NOVEMBER 8, 2021

This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model. Let’s assume you have a $2,000/month product (which is a healthy if high ACV for an early-stage PLG GTM motion) and need to grow your ARR by $600,000 to hit your plan, which translates to needing 25 new paid accounts.

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GTM Price Growth Product 141

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

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GTM Up-sell Start-ups Gaming 62

SaaStr

AUGUST 2, 2024

You want to double down on your growth, so the next logical step is to build an Enterprise team, right? Symptoms of the PLG Trap You’ve experienced the hockey stick effect, and then growth stagnates. PLG companies experience huge growth with small and medium businesses but struggle to surpass the $5B valuation.

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GTM B2C Growth Sales 113

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A phenomenon called Price’s Law – let’s get into it. Ensure their compensation and career growth reflect their contribution. Challenge them with the toughest problems.

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GTM Pipeline Finance Growth 113

SaaStr

MARCH 18, 2025

Colin oversaw Wiz’s unprecedented growth from $0 to $100M ARR in just two years, helping the company achieve a $10 billion valuation and “decacorn” status by 2023. Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv.

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GTM Pipeline Trust Price 71

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? But it also defines your GTM efforts.

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Growth Cross-sell GTM Up-sell 103

SaaStr

SEPTEMBER 2, 2022

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Atomico Partner, Irina Haivas, and Principal, Hillary Ball, explore what investors are looking for from the early stage through growth. Bottom-up: Applying your pricing to a broad set of customers.

Growth 97

Growth GTM Go To Market Start-ups 97

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For product-led growth (PLG) or smaller deal sizes, the benefits may diminish. Lets get into it.

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GTM Customers Sales Growth 105