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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?
By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.
When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. 80% of executives say ecosystems drive higher revenue growth than solo efforts. Active support builds trust and loyalty, not a set-it-and-forget-it dynamic.
Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. B2B companies must make fast, smart decisions to drive revenue growth and scalability. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth.
Imagine – a unified experience across everything you need to drive revenue growth including unified data models, unified AI , and the userexperience. AI is not just another buzzword to get your attention, it’s at the center of our vision, our capabilities to be your system of record for GTM initiatives.
A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. The sales-led GtM strategy.
Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.
Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.
What does it mean to make your product the star in your SaaS growth strategy? Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Product-Led Growth: The Disruptive GTM Strategy.
Tracking the time users take to derive value offers insights into initial userexperience effectiveness. This could be based on their interests, recent experiences, or preferences. Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies.
You want to double down on your growth, so the next logical step is to build an Enterprise team, right? Symptoms of the PLG Trap You’ve experienced the hockey stick effect, and then growth stagnates. PLG companies experience huge growth with small and medium businesses but struggle to surpass the $5B valuation.
Thanks for reading The GTM Newsletter! You can maximize user engagement by offering both a full-featured free trial and a limited free-forever plan. Mark Ghiasy , Head of Revenue & Growth If the product marketing is spot on, and there is good top of funnel traffic, free and paid sign ups will happen naturally.
May Habib, CEO and Co-Founder @ Writer.ai May Habib, CEO and Co-Founder @ Writer.ai May Habib, CEO and Co-Founder @ Writer.ai May Habib, CEO and Co-Founder @ Writer.ai
Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company.
If you’re looking at the chart below, the top half highlights R&D efforts and the bottom half highlights GTM efforts. GTM heavily involves talking to customers, prospects, frustrated customers and the overall market. Steve Jobs did something we can all be capable of doing: making better decisions with better data.
From automating email campaigns based on user behavior to tracking individual interactions across every touchpoint, HubSpot supports all the functions that help build demand. I think HubSpot has outpaced any other offering in the space and will soon be the go-to player for all things GTM. Social media and SEO management 4.
Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.
With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Why is it end user-focused?
We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).
Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. How does userexperience on my website stack up to the competition? Competitive analysis is a broad term for the practice of researching, analyzing, and comparing competitors in relation to yourself. How do we stand out?
A go-to-market strategy framework is a blueprint for growth. That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective. If you can’t prove demand at the start of your GTM, you don’t make the product to market. .
It’s more than a purchase; it is an investment in your sales team’s ability to drive revenue growth. A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth.
Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. Provide More Business Opportunities A product launch can catalyze future growth and partnerships. With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.
35:14 – How DocuSign overcame major userexperience challenges. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn.
The enablement category had a 31% compound annual growth rate (CAGR) in the past year, according to Gartner, and Highspot is about to close another fiscal year of leading the enablement category in revenue growth read more about our business growth in this recent GeekWire article.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. The future of GTM is here. The AI SDR Summit, put on by Qualified, just took place.
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