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Orchestrators: the second key persona for modern marketing operations leaders

Martech

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. They are not mutually exclusive!

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

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Model Building from the Ground Up

ConversionXL

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. We can break that down further: Expected profit = (Expected average price of gold x mined quantity of gold) – (machinery + labour + legal costs). ” 4.

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PODCAST 180: Talent Retention with Whole-Person Benefits Package

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. Hakim, welcome to the show.

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Adopting artificial intelligence in your sales process

PandaDoc

AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. Comparing the current tech stack with the desired AI functionalities, the IT team identified that: The current CRM system could not integrate AI plugins.

Process 52
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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: My strong opinion is that the sales enablement function should report up into sales. Melissa: Yeah.

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8 Things You Think As A First-Time Founder That Just Ain’t So With Lattice CEO Jack Altman (Pod 662 + Video)

SaaStr

Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this. Misconception #2: There Are No “One-Time” Costs Many founders say, “Well, our burn was $600k this quarter, but actually, it was $450k because we had legal fees, an employee separation, a new office deposit, and a team off-site.”