SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. Disadvantages Effectively, there is no product differentiation in your advertising.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. This will pay for itself via a more skilled, efficient and productive team. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Many mistakenly believe you can simply feed an organization’s data into a genAI tool and get results.

Objectives and Key Results 136

Objectives and Key Results Government Trust Technology 136

Martech

JANUARY 14, 2025

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Give me leads.

B2B 134

B2B Customers Objectives and Key Results Cross-sell 134

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Essential products are often price-sensitive during a downturn. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Whats driving customer churn?

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Tools like Veloxy’s Salesforce Automation feature can help streamline manual tasks and optimize productivity levels, enabling sales reps to consistently reach their goals.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

ConversionXL

FEBRUARY 24, 2021

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

Product 139

Product Customers Objectives and Key Results Launch 139

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy.

Growth 131

Growth Manufacturing Retail Objectives and Key Results 131

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Product marketing Role: Define the positioning and messaging of products or services.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 114

Product Objectives and Key Results Strategize Technology 114

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 119

Growth Customers Objectives and Key Results Teamwork 119

STAR Results

OCTOBER 8, 2021

Our salespeople have many goals, and we would like to ensure that they are motivated to attain all their key objectives. They understand the clear link between rewards and results, and financial rewards help stimulate salespeople to improve their performance and productivity in achieving a goal. It becomes unsustainable!

Drivers/motivators 206

Drivers/motivators Objectives and Key Results Commission Sales 206

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. This mindset will enable sellers to not just sell a product, but to sell a vision of the desired outcome.

Customers 120

Customers Objectives and Key Results Drivers/motivators Pipeline 120

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. Key metrics such as lead response time, conversion rate by funnel stage, and quota attainment provide insights into sales operations, identify bottlenecks, and highlight successful strategies to improve sales team performance.

Product 130

Product Quota Objectives and Key Results CRM 130

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. How can you get back on track?

Product 124

Product Objectives and Key Results Pipeline Quota 124

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. And that’s the beauty of edge computing. A few seconds of lag can make or break an interaction.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. It might seem that complexity is an unavoidable byproduct of martech’s continued growth.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

FEBRUARY 3, 2022

The results? Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102