Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. I am trained with MarTech content. Here’s something somebody asked me! Also, please keep the language simple.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Are you kidding?

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Below are the six steps to craft a model that aligns with your unique business needs. Get the newsletter search marketers rely on.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 136

Objectives and Key Results Government Trust Technology 136

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Whats driving customer churn?

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Let’s explore how smart martech goals can directly support the broader objectives of each function.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Incorporate critical CRM and sales technology proficiencies. Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. That’s why high-growth companies are investing heavily in data governance.”

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. By leveraging this sophisticated technology, you can monitor, analyze, and optimize all of your conversations with buyers to ensure that each engagement yields maximum results. The result? If this sounds like you, don’t worry; you’re not alone.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. 80% of executives say ecosystems drive higher revenue growth than solo efforts. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Quarterly results drive many leaders. Delays in ROI : AI pilots often fail to deliver significant ROI quickly.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our role plays simulate real-world scenarios, so sales reps get better at handling objections.” They’re missing a few key features.”

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Martech

JUNE 9, 2025

To build lasting momentum and drive future growth, you need a strategy that connects mental availability to buying triggers. One of the detrimental shifts in B2B marketing brought on by marketing technology and the growth-at-all costs mentality over the last decade is that we adopted a feeling of control over buyers.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

PandaDoc

MARCH 25, 2025

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC).

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Martech

JULY 18, 2025

In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools. Reactive reporting demands : Suddenly, someone wants to see last quarter’s results broken out by 17 segments, and your ops team spends three days cobbling it together manually.

Campaign 70

Campaign Objectives and Key Results Education Legal 70

Highspot

OCTOBER 14, 2024

Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. B2B companies must make fast, smart decisions to drive revenue growth and scalability. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Highspot

JULY 9, 2025

Key Takeaways A ‘good’ or ‘bad’ sales efficiency ratio can make or break your business. Actionable insights from your GTM solutions can help your business make continual progress with not just revenue growth, but also sales team productivity, performance, and morale. What is sales efficiency?

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. Speaker 2: I wanna know how this insane growth actually happened.

GTM 83

GTM Engineering Customers Cross-sell 83