PayPal launching ad network fueled by user purchase data
Search Engine Land
MAY 29, 2024
John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group. PayPal already offers an “Advanced Offers” ad product that uses AI to serve PayPal users with targeted discounts from merchants whenever they make a purchase. What they’re saying. Between the lines.
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