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AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making. AI is making these practices impossible to hide.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services.
It’s a C-suite perspective that’s not limited to GTM. Politics, wars and rumors of wars, AI, social division, unhappy employees, spiking opex, proliferating legal issues, challenging investor sentiment, debt, debt and more debt… you name it. They talk about other functions in much the same way. That would be bad.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A discussion with three portfolio companies on what’s working in GTM.
It’s a C-suite perspective that’s not limited to GTM. Politics, wars and rumors of wars, AI, social division, unhappy employees, spiking opex, proliferating legal issues, challenging investor sentiment, debt, debt and more debt… you name it. They talk about other functions in much the same way. That would be bad.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s just, it’s. Scott Barker: Yeah. I can imagine.
While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. They’ve rocketed to $6m ARR in just a few months. The latest AI B2B to go through hyper-growth. Here’s why—and what’s coming next.
As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. So you’re right.
Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. The GTM strategy is easy to use and caters to small teams around productivity and collaboration.
Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. Those who dwell in due diligence: Budget approvers, legal/contract reviewers, and procurement analysts . Each of those groups can easily include five or more people. How to win as a team.
Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. This can cause a domino effect of confusion across the entire GTM team. Level 2: Division-specific operations Individual GTM teams might require their own operations team as they grow.
And that’s why CoSell was created, to increase the chance of startups making it by helping GTM teams tap into and connect with people who can help them take the most strategic path to customers with credibility and warmth — because 90% of those startups won’t survive. No one wants to throw money at something that falls flat.
Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager. JILL KONRATH.
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. And if yes, to what extent?
It creates a legal structure that says, “If you steal, there will be consequences.” Let’s look at GTM (go-to-market) processes. In the GTM process, there are two parallel priorities — one focused on the external , the other on the internal. There is the go-to-market motion , which is different from GTM plan itself.
An emerging need to support multiple GTM plans across segments and regions. Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?
Director of GTM Ops, Sapphire Ventures. And it’s really allowed us to just align closer to our customer’s most strategic partner and where they’re going long-term with regards to that. So those have been the two things, both deal acceleration, but also allowing us to get closer to our most strategic partner.
Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Because sales playbooks require you to document specific actions reps need to take in order to achieve that goal, GTM teams need to understand which initiatives are necessary to make that goal a reality.
Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. What joint GTM strategy options will you lead with?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?
The Meta Acquisition Strategy: Insurance Against Irrelevance Meta’s aggressive pursuit of AI talent, reportedly offering hundreds of millions to poach from OpenAI, represents something far more strategic than typical Silicon Valley talent wars. Traditional legal software serves a million lawyers at maybe $1,000-2,000 per seat.
Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.
You have to expand your focus on how you sell and make it strategic to the C-suite. Miro was trying to make the shift to more of a hybrid GTM. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. You need to segment the entire organization, not just GTM.
Here’s what’s actually working, what isn’t, and the key metrics that matter. This mirrors what we’re seeing across the SaaS industry – lots of excitement, but most teams are still early in actual implementation.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. He is also the General Partner and Founder of FOG Ventures.
Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. Is that right?
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