Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 102

GTM Product Strategize Drivers/motivators 102

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. You know, there’s a more defined like persona.

GTM 75

GTM X-functional Start-ups Campaign 75

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We set goals for outreach: So many emails, so many social interactions, so many calls/texts, so many conversations, so many meetings. What do we have to change in our GTM to do this?

Customers 97

Customers GTM Conversion Meeting 97

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

GTM 128

GTM B2B Technology Technology 128

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 110

GTM Represent Growth Go To Market 110

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Defining the role of B2B GTM strategies.

GTM 130

GTM B2B Drivers/motivators Sports 130

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Anyway, let’s get into it.

GTM 121

GTM Start-ups Follow-up CRM 121

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 133

GTM Market share Growth Technology 133

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. To meet the demands of todays business landscape, high-performing teams are using AI to enhance the impact of enablement, which 84% of executives already recognize as a driver of performance.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

AUGUST 13, 2024

Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. The post GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner appeared first on GTMnow. Brought to you by IPS.

GTM 122

GTM Growth B2C B2B 122

Sales Hacker

AUGUST 6, 2024

Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. The post GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston appeared first on GTMnow. Brought to you by IPS.

GTM 118

GTM Commission Go To Market Growth 118

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. To meet the demands of todays business landscape, high-performing teams are using AI to enhance the impact of enablement, which 84% of executives already recognize as a driver of performance.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Martech

MAY 10, 2024

I like to grade this from A to D: A is the ultimate ICP fit, has the perfect decision-making job title, is employed at a company that fits the buttery goodness we know we can help and is in the range of revenue where we can at least assume they have a healthy enough budget to meet our ideal ACV.

GTM 116

GTM Education Up-sell Contact 116

Martech

APRIL 3, 2023

This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. By meeting buyers where they are and providing personalized experiences, conversational marketing helps remove the roadblocks that can slow down the B2B sales cycle. And the best part? Get MarTech! In your inbox.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Sales Hacker

AUGUST 20, 2024

Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. Brought to you by Vanta. Register for an upcoming webinar with live Q&A here.

GTM 123

GTM Pipeline Sales Gaming 123

Sales Hacker

DECEMBER 10, 2024

Martin emphasizes the importance of maintaining enough quota coverage to meet revenue targets while accounting for factors like rep attrition and ramp time. Listen to Martin explain more context around this in episode 125 of The GTM Podcast.

GTM 109

GTM Construction Quota Growth 109

Sales Hacker

AUGUST 27, 2024

Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. The post GTM 109: Behind the Scenes on Building Braze From 0 to IPO and Incubating 2 Companies with Mark Ghermezian appeared first on GTMnow. Brought to you by IPS.

GTM 124

GTM Go To Market Engineering Meeting 124

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. Datadog does this with monthly meetings, where everyone reports on the news and also identifies pockets of opportunity to rectify issues and double down on what’s working.

GTM 115

GTM Pipeline Drivers/motivators Growth 115

Partners in Excellence

DECEMBER 31, 2024

We have endless metrics around every aspect of our GTM performance. We applied design thinking to our meeting management, reducing meetings to close by 50%. With all the new analytic capabilities, with all the data, and with the help of AI, we can measure virtually everything that happens in our customer engagement.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Sales Hacker

SEPTEMBER 5, 2023

Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work.

GTM 118

GTM Strategize Networking Go To Market 118

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 117

GTM CRM Pipeline Referrals 117

Martech

OCTOBER 22, 2024

Dig deeper: A scoring model your GTM team will fall in love with 3. Recently unqualified leads If a lead has been disqualified through previous interactions or does not meet the minimum requirements for your ideal customer profile, they can be scored negatively to avoid wasting resources on pursuing them.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z.

GTM 69

GTM X-functional Start-ups Relationship building 69

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. We can leverage AI tools to provide research, help us plan a meeting, give us the scripts or texts we use to execute the meeting. We have those meetings scheduled every week, pipeline reviews, deal reviews, account reviews one on ones, and others.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Breaking down a consumer tech growth team.

GTM 113

GTM Price Quota B2B 113

Sales Hacker

SEPTEMBER 19, 2024

8:41) How Operator uses AI to find unique insights for personalizing outreach (14:01) The vision for Operator: going from 20 sales touches to book a meeting back down to 2. (27:58) The post GTM 113: Operator.ai, Solving the Great Ignore and GTMfund Incubating a Company with Mark Kosoglow and Max Altschuler appeared first on GTMnow.

GTM 101

GTM Contact Pipeline Launch 101

SaaStr

SEPTEMBER 16, 2021

If you submit to “Meet A VC” by midnight September 19, we will ensure your Company is shown to investors. After “Founder Confidential” ends, emerging SaaS startups network in person with leading VCs in our CoWorking area as part of our “ Meet A VC ” program. . The opportunity to meet VCs was invaluable. Active Capital.

Meeting 122

Meeting GTM Presentation Legal 122

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1. This isnt enough.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? In this guide, we’ll explore why microlearning is a game-changer for GTM success and show you how to put it into practice.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Outreach

JULY 16, 2021

Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective. Leveraging advanced metrics like buyer sentiment can help you understand a prospect's emotional response to your emails and appropriately meet their needs.

GTM 88

GTM Construction Go To Market CRM 88

Sales Hacker

JUNE 14, 2021

Our client’s software that was designed specifically to integrate with SAP’s ERP does not have the capability at this time to meet the needs of “rental” businesses. Sephora’s warehouse and DC were not scaled to meet the needs of a fast-moving operation or the needs of their 2300 global stores and their e-commerce customers.

GTM 111

GTM E-commerce B2B Profit margin 111

Partners in Excellence

MARCH 13, 2025

What we see is a knowing-doing gap in how so many sellers and GTM professionals work. Consistency in researching and prepping, consistent data hygiene, consistent follow-ups, consistency in writing–whether emails, call/meeting prep, presentations. We know what we should be doing in our jobs and engaging customers.

GTM 87

GTM Pipeline Presentation Follow-up 87

Partners in Excellence

AUGUST 6, 2024

We have long been consumed with efficiency in our GTM efforts. We have tools that help us in preparing for calls/meetings with prospects and customers. But our adoption of these principles into our GTM efforts have completely lost this. We spend billions in providing tools and technologies to increase the efficiency.

GTM 139

GTM Quota Technique Pipeline 139

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. When defining a GTM strategy , stakeholders must understand what the product does, whom it serves, and how it adds value. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52