Sales Hacker

FEBRUARY 27, 2024

Advice on navigating a company rebrand and challenges the belief that marketing generates pipeline. 40:04) Challenging the belief that marketing generates pipeline. (44:07) 40:04) Challenging the belief that marketing generates pipeline. (44:07) Highlights: (05:11) Challenges of personalization in marketing. (08:01)

GTM 90

GTM Finance Pipeline Growth 90

Sales Hacker

MARCH 12, 2024

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 98

GTM Growth Strategic partnership Pipeline 98

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 89

GTM CRM Pipeline Go To Market 89

Sales Hacker

MARCH 19, 2024

Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Austin’s F1 track.

GTM 84

GTM Management Consulting Growth Pipeline 84

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018.

GTM 81

GTM CRM Pipeline B2B 81

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 97

GTM CRM Pipeline Referrals 97

Sales Hacker

JANUARY 2, 2024

Guest Speaker Link: LinkedIn: www.linkedin.com/in/eranaloni/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline. You can try it for free today, or book a demo to go deeper at www.commonroom.io.

GTM 88

GTM CRM Pipeline Strategize 88

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Guest Speaker Link: LinkedIn: www.linkedin.com/in/mikemolinet/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline.

GTM 87

GTM CRM Pipeline Growth 87

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Defining the role of B2B GTM strategies.

GTM 120

GTM B2B Drivers/motivators Sports 120

Sales Hacker

OCTOBER 27, 2023

We’ve witnessed a pervasive challenge sweeping through the industry: Sales cycles growing longer and more arduous. This pipeline slowdown calls for something other than ‘more of the same.’ Scott Brown , Partner, Head of Platform at Cervin advises: “have the courage to call an opportunity lost and remove it from your pipeline.

Pipeline 92

Pipeline GTM Cross-sell Sports 92

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

JULY 24, 2023

She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! P.S. We’re officially running a GTMfund giveaway program!

GTM 52

GTM Campaign Pipeline Drivers/motivators 52

Heinz Marketing

JULY 29, 2022

But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. The faster we can get them knowledgeable in the Predictable Pipeline, the more effectively we can serve our clients. That makes finding the right team members incredibly important.

Pipeline 109

Pipeline B2B GTM Consult 109

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat.

GTM 106

GTM Pipeline Strategize Strategic planning 106

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 68

GTM Up-sell Price Start-ups 68

Sales Hacker

MARCH 13, 2023

The shift from “growth at all costs” to “profitable growth” has given rise to a new era of B2B sales. One where marketing and sales must work together – with the sole focus of creating and closing more pipeline.

Pipeline 76

Pipeline Closing GTM B2B 76

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier.

Product 99

Product GTM Sales CRM 99

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Work to win over prospects and accounts that have been active with your company and in your pipeline.

GTM 131

GTM B2B Pipeline Strategize 131

Salesforce

APRIL 7, 2022

A whopping 90% of sales reps describe themselves as optimists, according to veteran sales strategy professor Steve W. This is, though: nearly two-thirds of high-performing reps actually exhibit a healthy dose of pessimism in sales. When it comes to closing a deal, it pays to look at your pipeline as half empty.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sales teams understand the pains and needs of the customer. Use Fewer Resources.

GTM 106

GTM Education Sales B2B 106

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Fortunately for you, we’ve sifted through the clutter and done all the legwork to bring you the top 10 sales prospecting tools. 5 on G2 4.6/5

B2B 101

B2B Prospecting Sales Price 101

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 89

Go To Market GTM Non-Profits Quota 89

Sales Hacker

FEBRUARY 2, 2024

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Pipeline and opportunities are a much higher signal for success than MQLs.

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today and see why 300,000+ sales, marketing, and recruiting professionals trust it in their daily prospecting.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Register below to attend live or get the recording.

Growth 95

Growth GTM CRM Launch 95

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales team members should capable of understanding at least a few key signals and knowing which subsequent actions based on those signals will have the greatest impact.

GTM 94

GTM Quota Construction Contact 94

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? ”[ 1 ].

GTM 73

GTM Assembly Line Manufacturing SQL 73

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Historically, the status quo — doing nothing — was the ultimate competitor.

B2B 116

B2B Customers GTM Pipeline 116

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! Share The GTM Newsletter Alright so let’s get back to the good stuff.

GTM 64

GTM Sales Launch Pipeline 64

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! First, the very important disclosure that marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc. TL;DR: Marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc.

GTM 101

GTM Growth B2C Territory 101

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They start worrying about how many touchpoints are sales and marketing hitting.

GTM 81

GTM E-commerce B2B Profit margin 81

SaaStr

DECEMBER 31, 2023

Marketers have to stay close to revenue, pipegen, pipeline movement, and out-quarter pipeline coverage. This is how you build and maintain credibility with sales. that are purpose-built for GTM teams. Kyle’s foray into B2B tech sales started in 2013 when he joined Looker as the 6th employee.

GTM 91

GTM Pipeline B2B Meeting 91

Sales Hacker

SEPTEMBER 15, 2022

More than 65% of B2B organizations rank sales productivity as a top challenge. Yet, today, GTM teams are expected to do more with less — meaning it’s harder than ever to build a quality pipeline. To overcome today’s biggest sales challenges, sales teams need to put their numbers and processes under the microscope.

GTM 91

GTM Sell Quota Pipeline 91