GTM Pipeline X-functional 
Sales Hacker
OCTOBER 11, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. percentage to goal, win rate, pipeline volume).
Sales Hacker
MARCH 4, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Like, is there a tipping point, I guess?
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Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. building data hug out, which was in the predictive forecasting, you know, pipeline management space.
SaaStr
JULY 5, 2024
What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The best demand-gen marketers are machines who generate pipeline and brag about what they did.
SaaStr
OCTOBER 3, 2023
Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.
SaaStr
FEBRUARY 2, 2022
There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. fell away in favor of Salesforce’s overriding preference to focus on its pipeline. We have managed to thread the needle between not only scale and love from customers, but also GTM investment.
ConversionXL
AUGUST 27, 2019
Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.
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