Sales Hacker

NOVEMBER 26, 2024

You can check it out at: [link] Almost all I hear these days is “we need to figure out how to best leverage AI in our sales process” and “how can we consolidate/simplify our tech stack.” The post GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti appeared first on GTMnow.

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GTM Customers Growth Technology 108

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 29:00 How to scale with customer empathy and GTM precision.

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GTM Engineering Customers Cross-sell 83

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines.

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GTM X-functional Pipeline Construction 116

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Youre not alone.

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GTM Engineering Electricity X-functional 101

Sales Hacker

NOVEMBER 12, 2024

We worked with their team to create an interactive demo page – you can check it out at: [link] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

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GTM Customers Growth Go To Market 111

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. Here’s why it’s time to rethink your approach to growth.

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Growth GTM B2B Strategize 136

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 29:00 How to scale with customer empathy and GTM precision.

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Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. You’re not alone. Let’s get into it.

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Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Their thesis: Sales, marketing, and RevOps shouldnt run in silos.

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GTM Represent Legal Go To Market 71

Martech

SEPTEMBER 20, 2024

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. U nification: Integrate marketing, sales and customer success seamlessly.

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GTM Product Cross-sell Profit margin 112

Force Management

MAY 22, 2025

Evidence of where the training partner has been successful At Force Management, we take pride in how we differ from other vendors in the sales training and enablement space. When evaluating potential partners, two must-haves for most companies are: 1. Not starting from scratch 2.

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SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. It’s a commission-driven role.

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GTM Territory Pipeline Growth 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals.

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Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

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GTM Product Strategize Drivers/motivators 102

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. The discussions about our GTM strategies are endless. We need to move beyond GTM to look at our Go To Customer (GTC) strategies.

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GTM Customers Finance Territory 139

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service). More resources are used to pursue large clients.

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Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. You’re not alone.

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GTM Real Estate Represent Territory 113

Sales Hacker

FEBRUARY 13, 2024

Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data. As sales professionals and operators ourselves, we needed more. The post GTM 81: Signal-Based Sales and Entering GTM 5.0

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GTM Go To Market Sales Pipeline 117

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. There’s potential to put it all together into a full end-to-end GTM campaign. And a GTM operations team that uses tools and AI to facilitate the work of the GTM teams.

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Sales Hacker

DECEMBER 20, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

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GTM B2B CRM Go To Market 123

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

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GTM X-functional Start-ups Campaign 75

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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GTM Growth Referrals Cross-sell 123

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion.

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GTM Drivers/motivators Go To Market Sales 52

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Listen to your customers. You can get this wrong.

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GTM Objectives and Key Results Strategic planning Growth 125

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

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GTM Represent Growth Go To Market 109

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

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GTM Finance Technology Technology 123

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas.

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Product GTM Legal Launch 105

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. There are two business drivers for taking a product-led approach to sales and marketing. Sales teams are expensive. Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive.

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B2B Non-Profits CTR Click Through Rate 126

Sales Hacker

JULY 8, 2024

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). Navigating the transition from startups to large enterprises in sales roles.

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GTM Trust Finance Go To Market 127

Sales Hacker

DECEMBER 26, 2023

Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker Newsletter: thegtmnewsletter.substack.com The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 74: It’s Bull$.

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GTM Go To Market 124

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Product signals (e.g.

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GTM Cross-sell Finance Price 100

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Tips for sales leaders Set clear expectations. Tips for sales reps 1.

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Cold Call GTM Objection handling Sales 70

SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. The biggest challenge to that outlook is an increase in the sales cycle. That elongated sales cycle created pipeline supply shocks.

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Go To Market Quota GTM Price 133

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

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