Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a very obvious thing [00:04:00] to start a yogurt business.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. TriNet exists to make that easier.

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. I think I got to start by maybe putting you on the spot a little bit.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. I dont know how I didnt start on Superhuman sooner.

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 89

GTM Territory Gaming Sales 89

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 95

GTM Quota Drivers/motivators Sales 95

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 103

GTM Engineering Growth X-functional 103

Sales Hacker

JUNE 10, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. What GTM functions (e.g. what to ask, how to prepare, what not to do).

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Hayden, welcome.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 84

GTM Finance Cross-sell X-functional 84

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 31:36 The Rippling-inspired vision behind Coffee’s GTM strategy. It’s awesome.

GTM 79

GTM Sales CRM Start-ups 79

Sales Hacker

JULY 18, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. GTM teams need a new skillset. What vendors should I trust?

Gaming 62

Gaming GTM SQL X-functional 62

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 14:01 How to keep up with a market that changes every week (hello, agentic AI).

GTM 94

GTM Campaign Pipeline Launch 94

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And there are a lot of you.

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Freemium to premium is one thing but how do we turn a sign-up into a wall-wall, big enterprise logo? Anyway, let’s get into it. Focus on customer success.

GTM 118

GTM X-functional Inside sales User Experience 118

SaaStr

FEBRUARY 2, 2022

But no industry can stay static, lest they get passed up by the next big thing. As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. 2016’s Lesson from Quip.

Growth 113

Growth Product GTM X-functional 113

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

ConversionXL

AUGUST 27, 2019

Get started with this tracking plan example. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. It’s not a matter of GTM vs. Segment.

GTM 124

GTM X-functional CRM Technology 124

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. A customer signs up for a free service.

Go To Market 95

Go To Market GTM X-functional Territory 95

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. Best Practice Insight: Start with the metrics Go back to the grassroots with customer focus: All the business greats talk about the customer focus, nothing new here.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. Sign up HERE ! link] Every Wednesday at 10 a.m.

Go To Market 97

Go To Market Growth GTM X-functional 97

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

SaaStr

JULY 12, 2024

Grafana Labs Origin Story Grafana Labs started as an open-source project back in 2014 with three co-founders, including Raj. You can make an office culture work, but when you mix it up with “remote-friendly,” you can get into trouble. People generally don’t have to wake up to solve problems. How did it come to be?

GTM 116

GTM X-functional Meeting Pitch 116

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. This will help you define conversions, set up goals, events, etc. Getting Started with Android. Getting Started with iOS. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Acquisition Reports.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

JULY 8, 2020

It’s worth a look, and this article shows you how to get started. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Next, add your billing information. Conversions.

GTM 100

GTM X-functional Appointment Campaign 100

Search Engine Land

SEPTEMBER 7, 2023

There are a lot of sections in the middle column, so we are only going to focus on the ones you will likely use from the start. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. However, Google will start applying thresholding (sampling) to your account. See that small red icon?

GTM 136

GTM Campaign Follow-up Start-ups 136

SaaStr

DECEMBER 6, 2023

On How to Go Long in SaaS There are a variety of factors involved in keeping the energy up to continue building a business in SaaS. I’ve never been able to come up with something more exciting than software,” he says. Their co-founder, Dylan Smith, handles many functions of the business, like finance. How does he do it?

X-functional 114

X-functional Non-Profits GTM Price 114

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 86

GTM Negotiate Profit margin Contract 86

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. But using that as a starting point for optimization allows you to explore a potential opportunity area. So you need to start by defining a success metric. This doesn’t mean the PDF causes anything. What’s a leading indicator?

Conversion 77

Conversion A/B testing X-functional Technique 77

Highspot

MAY 20, 2022

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Renewal/Cross-Sell/Up-Sell: Supports post-sale motions, with updated messaging for existing customers. Ready to build a sales playbook that’s sure to set reps up for success?

Territory 52

Territory X-functional Sales Cross-sell 52

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? Set up your own attribution calculations to measure the return on ad spend across all ad platforms. Still, this is a solution I totally recommend to start working with raw data. If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Listen to the start of the episode for a promo code to our upcoming events! And then we decided to start a company. Loving our podcast content?

Price 63

Price GTM Up-sell Product 63