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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 136
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Unfortunately, this wasn’t taken into full consideration before the pages were launched. Additionally, the individual pages had very sparse information for users. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. Developing an improved strategy that considers these shifts.

Clients 91
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. Whenever you train your internal sales team, loop in your partners, too.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Other Meta news Meta experienced a significant year with the introduction of Threads, launched in July, with 100 million people subscribing in the first 102 hours.

Retail 116
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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Running Pre-launch Experiments. Radical redesigns traditionally aren’t.

Process 103
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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

To do this, you only need to automate triggered messages based on user behavior. What types of behavior can launch triggered messages? Best of all, it offers a better user experience than many other sales and marketing apps. With triggered messages, you can run high-impact campaigns such as: Event sign-ups.

Campaign 105