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Why your marketing team needs training, not just tech, in the age of AI

Martech

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. The result is a growing skill gap that stunts the organization’s growth and weakens its competitive edge.

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How to unlock the power of personalization through edge computing

Martech

Maybe you’re in New York, and you’re shown a special offer localized for that city, while someone in London sees something completely different. This isn’t about buying a whole new AI system. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences.

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How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

Instead of the roadmap living in our minds, it becomes a physical object we can manipulate -- all thanks to technology and design. A visualization doesn''t have to be complex to be high-impact. Not all people feel the recession equally," starts the New York Times in this interactive graphic. It Shows Scale.

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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I learned very, very quickly that selling in Texas is very different from selling in Florida, from selling in California, from selling in New York, so you have a bunch of mini-markets going on in the United States, that’s one thing. And, schools were highly impacted. So sub-vertical segmentation is very, very important.

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What Is a Deal Desk?

Salesforce

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? What you’ll learn: What is Deal Desk in sales? What can Deal Desk help with?

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26 Best Sales Conferences and Can’t-Miss Sales Events of 2020

Sales Hacker

Here, you’ll find the biggest names in sales, ops, marketing, and technology — gathered together for 3 days of transformational training and content. This year’s summit will focus on topics like the buyer’s journey, sales technology, and diversity and inclusion in the sales force. June 18, 2020 | New York City, NY.