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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. Image: OUTFRONT Media. Seasonal push.

Launch 114
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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 92
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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? There are still several states with no kava bars at all.

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Google promotes Liz Reid to head of Search

Search Engine Land

Reid was also the first female engineer in the company’s New York office. Google told us that he will remain deeply involved in Google’s broader efforts around content understanding, ranking and exploring how new AI technologies can enhance Google Search. Make authentic, human voices more accessible.

Promote 141
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Why can’t AI content generators just follow the rules?

Martech

OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. If the output of the tools produces content that has been lifted from New York Times articles verbatim, or without citing the source, then you have issues with copyright infringement and/or plagiarism.

Legal 103
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“Why I’m So Interested In Selling,” John Callies

Partners in Excellence

We were at Endicott, New York, where most of entry sales training was conducted. As a member of a Board of Directors and father/father-in law to technology sellers, I see a completely different environment among sellers. Preface : I met John Callies in our very first sales training class for IBM.

Sell 108
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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s Magic Studio suite of AI tools gets close attention in the new campaign. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images.

B2B 114