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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. Image: OUTFRONT Media. Seasonal push.

Launch 112
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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 95
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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? There are still several states with no kava bars at all.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. As the top U.S. billion data points.

Sports 87
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Are You Ready For An AI Audit?

Salesforce

The New York State Legislature has proposed two bills that would force employers to conduct bias audits if they use AI for hiring, giving applicants the right to sue not only the employer but the tech companies creating the AI products. Key terminology on AI safety There is no magic wand to make your AI safe and trustworthy.

Legal 116
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“Why I’m So Interested In Selling,” John Callies

Partners in Excellence

We were at Endicott, New York, where most of entry sales training was conducted. As a member of a Board of Directors and father/father-in law to technology sellers, I see a completely different environment among sellers. Preface : I met John Callies in our very first sales training class for IBM.

Sell 117
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Every CMO Needs to Read the New York Times Innovation Report

Hubspot

You were never meant to be able to read the New York Times Innovation Report. Having the technology in place to support everything you create is critical. It was revealed that the Times’ staff was spending lots of hours on fixing their technology when it wasn’t working or they wanted to do something new with it.