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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? Broady says that Leilo is even available at some chiropractors’ offices.

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Are You Ready For An AI Audit?

Salesforce

The New York State Legislature has proposed two bills that would force employers to conduct bias audits if they use AI for hiring, giving applicants the right to sue not only the employer but the tech companies creating the AI products. Key terminology on AI safety There is no magic wand to make your AI safe and trustworthy.

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Good morning: Signs of spring?

Martech

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants.

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Search Engine Land

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. This is MarTech.

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Martech

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Top 10 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. The conference will house the latest and greatest immersive technology advancements from the big players with big budgets.