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How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precise campaigns have advantages, including higher conversion rates and ROAS, particularly for D2C brands with a well-defined demographic (age, region, household income).

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Search Engine Land

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Martech

Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Especially when the job covers so much territory. Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. Become a strategic partner. But it supports a key best practice, and that’s to be seen as a strategic partner.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. For example, the following search engines attract the largest share of searches within their primary region: Baidu in China ( 66% market share ).

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The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot

As marketing automation and machine learning technologies continue to improve, businesses can leverage their incredible databases to forecast consumer behavior even months in advance. Consumer data can be used strategically to pinpoint audience preferences and deliver relevant outreach.

Territory 101
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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat. Today we have a big picture discussion on how trends, (digitization, the internet, technology, etc.) What You’ll Learn.