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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. The guidelines will be open for public comment through October 13. Why we care.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. for and by black creators.

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Gene De Libero: Spotlight on the expert

Martech

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. He self-educated himself about emerging technologies that then had no manual. Gene is currently a principal at Digital Mindshare LLC, a New York-based consultancy. I became a professional musician.

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Top 9 immersive marketing events of 2023

Martech

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

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Top 10 immersive marketing events of 2023

Martech

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

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Brands pause X ad spending after ads serve with pro-Nazi content

Search Engine Land

Ads from the following brands were shown alongside the pro-fascist content: Action Network Adobe Amazon Atlanta Falcons BritBox Corn Nuts / Hormel Foods FIFA Women’s World Cup Fortune Gallup Gilead Sciences MLB NCTA-The Internet and Television Association Office Depot Regal Samsung Sports Illustrated The Athletic / The New York Times Co.

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Current trends in marketing and data have deep roots

Martech

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. We tap and go (in New York City we do that on public transit too).

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