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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Identity resolution technology connects a growing number of identifiers to one individual.

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Google launches new search, shopping and maps features

Search Engine Land

. “This new way of searching will help me nd local businesses in my community, so I can more easily support neighborhood shops during the holidays,” said Cindy Huynh, Product Manager, Google Lens. This feature is launching today in English in the U.S. This feature is also launching today in English in the U.S.

Launch 99
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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Automated vehicle ads were launched.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. It had a 0.6%

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IAB Tech Lab prepares digital media industry for ‘watershed moment’

Martech

At IAB Tech Lab’s Transcend event, held this week in New York, Katsur and others addressed representatives of many of these adtech links, imploring them to collaborate, help develop and adopt standards that will lift consumer experience as well as advertiser spend. He added, “Don’t compete on closed technology supporting identity.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 Instead, they test new strategies and tactics to find the best one that works for them.

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce

Another year, another World Tour New York! Make your 1:1 personalization dream come true Personalized connections at scale require strong planning, people, and technology. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry, and more.

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