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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The post Perion launches cookieless identity solution appeared first on MarTech. Learn more here.

Launch 101
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Brand data. Image: DPAA Global.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

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Meet Zig the Zebra, the Newest Salesforce Character

Salesforce

When we launched the Salesblazer Community , we knew we needed a character to represent the largest and most successful community for sales professionals of all stripes — someone to be your champion. Resilient: Zig and other Salesblazers know that with the right skills and a trusted support network, they can overcome any challenges.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

SQL 80
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The Top 5 Strategies To Sell Without Selling

ClickFunnels

Connections are important for everyone because a robust personal network can bring you life-changing career opportunities. Ramit Sethi, a New York Times best-selling author and a popular blogger, has valuable insights on connecting with busy people. And launch your funnel! …in 4 Build Connections in Your Industry.

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Web3 content and capabilities from an agency’s perspective

Martech

Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. There’s a rationale behind the new services from Razorfish, which are organized under three primary Web3 offerings, called Razorfish Reef, Razorfish Wave and Razorfish Drop.

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