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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Inaccurate targeting wastes campaign spend and fails to generate results. Learn more here.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Brand data.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

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This day in search marketing history: January 19

Search Engine Land

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne] 2015: Advertisers increased spending by 31% year-over-year on the Yahoo Bing Network (through the Bing Ads platform).

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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google News – AdWords API The Google AdWords API had a good run. Gmail campaigns to stop running on June 28 2022: Nearly a year after standalone Gmail campaigns became “read-only.” WordPress 5.9