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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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MarTech’s metaverse marketing experts to follow

Martech

There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game. LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.

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Lisa Peyton: Spotlight on the expert

Martech

She teaches immersive and strategic communications at the University of Oregon. And it’s so fun to launch them off into the world and see what they’re going to do. A: University of Oregon launched an Immersive Media Communications masters program — a one-year online program. It’s really exciting. It’s two tracks.

Education 120
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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

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Top 3 marketing use cases for the B2B metaverse

Martech

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. “How?” ” you might ask.

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XR + AI: 5 tools driving today’s content revolution

Martech

Launching dedicated marketing campaigns to reach the Gen-Z audience. They have launched an NFT plug-and-play platform called Highloop which allows marketers to easily create branded collectibles that don’t require coding skills or a cryptocurrency wallet. Creating digital collectibles and NFTs. Spatial.io