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Why account-based expansion is B2B’s next growth lever

Martech

Marketing teams are often measured on MQLs, pipeline generation and new logo acquisition. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Industry-specific growth potential.

Growth 136
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. percentage to goal, win rate, pipeline volume).

GTM 114
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Will big tech burst the AI bubble?

Martech

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. Processing. appeared first on MarTech.

B2C 124
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SaaStr Is #1 on Pavilion’s Revenue Leader Podcast

SaaStr

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Regardless of the boards composition, they value honesty, optimism, and no surprises.

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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted.

Pipeline 115
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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Sales Pipeline Radio, Episode 262: Q & A with Deb Wolf @debwolf

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Welcome everybody to another exciting episode of Sales Pipeline Radio. Matt: Yeah.

Pipeline 114