Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 78

Launch X-functional Territory Networking 78

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Treasurer: CD TR x FP TR > C TR + F TR.

B2B 117

B2B X-functional Finance Drivers/motivators 117

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 80

GTM Engineering Customers Cross-sell 80

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The reason why this sales funnel model works so well is that it allows you to: Start the relationship with the potential customer by providing free value. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! What Is a Sales Funnel?

Conversion 243

Conversion Sales Lead generation X-functional 243

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 67

GTM Engineering Customers Cross-sell 67

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Not to start off with an AI question. You hear Dennis’s name, time and time again.

GTM 77

GTM Customers Construction X-functional 77

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns.

Campaign 127

Campaign Product Launch Referrals 127

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Are we going to set up meetings in advance?

Technique 108

Technique X-functional Launch Pitch 108

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 71

GTM X-functional Start-ups Campaign 71

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 131

X-functional Clients Growth Start-ups 131

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. billion dollars.

Finance 116

Finance X-functional Launch Objectives and Key Results 116

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Seven years ago, Brinker came up with a list of six primary marketing technologist roles. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 126

X-functional Cross-sell Territory Retail 126

ConversionXL

SEPTEMBER 3, 2021

You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Doing so helps to level up your UX and build personalized, tailored journeys. To do that, you need to define goals pre-launch to drive optimization post-launch. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. Three examples are: Data-driven attribution. Predictive metrics.

X-functional 124

X-functional Technique Conversion Launch 124

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. There’s a merger of two personas that historically have been separate.

GTM 122

GTM SQL X-functional Engineering 122

Martech

JUNE 6, 2023

Name the capabilities you truly need, not the product Assuming you have some success with an existing tool and want to add more of their product line, you should start with identifying what capability you need — without naming a product. You usually start paying for the tools at contract signature, not launch.

X-functional 114

X-functional Cross-sell Contract Up-sell 114

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Getting Started with Android.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Follow-up 116

Sales Hacker

APRIL 22, 2025

14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. The future of GTM is here.

GTM 90

GTM Campaign Pipeline Launch 90

SaaStr

APRIL 30, 2024

The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Now, they have over 22 BDRs.

Go To Market 119

Go To Market GTM X-functional Objectives and Key Results 119

ConversionXL

AUGUST 27, 2019

Get started with this tracking plan example. They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. It’s used so widely that it’s easy to look up solutions and recipes. And its data-layer functionality is versatile. Now they’ve launched a mobile app.

GTM 124

GTM X-functional CRM Technology 124

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. The goal is to see how well they align.

X-functional 59

X-functional Finance Growth Price 59

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. started in a sales career at FedEx, you know, the shipping company. I am from Boston.

GTM 85

GTM Territory Gaming Sales 85

Sales Hacker

NOVEMBER 28, 2017

The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. As we signed up customers at an ever-faster rate and rewrote the platform at the same time, every one of our simplistic hiring models broke with violent rapidity.

Customers 99

Customers X-functional Growth Start-ups 99

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. So I always like to tee it up a little bit for the listeners. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion.

GTM 91

GTM Quota Drivers/motivators Sales 91

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

MARCH 29, 2017

via How to Start a Startup). Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. It Starts with the Product. It should go without saying that growth starts with the product. Ideation x Execution = ROI. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. The result is a lot of direct traffic without any insight into what’s driving it up.

X-functional 93

X-functional SQL Campaign Launch 93

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. This is why demos and showcases are critical to the agile process.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn allows users to save up to ten job searches and three people searches. but definitely shouldn't.

Networking 101

Networking X-functional Contact Follow-up 101