The Buckets Method: A Guide to Efficient Lead Generation
Sales Hacker
NOVEMBER 29, 2021
Before we can start applying the buckets technique, we must understand how most companies (and likely yours) get stuck in the mud with cold calling. An unoptimized, inefficient lead gen method only brings you unoptimized and inefficient prospecting: garbage in, garbage out. Garbage in = garbage out. Find your swimlane. Conclusion.
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