article thumbnail

HubSpot earnings stay hot amid reports of sale to Google

Martech

That’s legal speak for spinning off some of its business units. Second, these talks could indicate Alphabet is hedging its bets about the outcome of the Department of Justice’s antitrust lawsuit. If the company were to lose the case, it’s very likely that it “will have to change its business practices.”

Legal 96
article thumbnail

The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to maximize your deal desk process flow

PandaDoc

Decide who will work on your team A basic deal desk team consists of a manager who handles deal management, pricing, and contract negotiation. In large companies, a deal desk team can comprise as much as 10 people with backgrounds in areas like legal, marketing, product management, or finance.

Process 52
article thumbnail

How to boost your sales performance with opportunity management

PandaDoc

To help answer these questions, you can use customer relationship management (CRM) software : Once you identify a new opportunity, you can add it to your CRM and add notes to facilitate future sales activities related to it. Sign up for a 14-day trial or schedule a demo today to start optimizing your opportunity management workflows!

article thumbnail

Sales Pipeline Radio, Episode 312: Q & A with Robert Gitell

Heinz Marketing

I mean, you spent most of your career selling into the legal space, currently LawVu selling to in-house legal counsel. And what kind of lessons have you learned over time that may be unique to people selling into the legal space? At LawVu, our product speaks to the in-house legal department.

Pipeline 111
article thumbnail

How to create an effective sales plan: Tips and examples

PandaDoc

This can include training on product features and benefits, sales techniques, objection handling, and customer relationship management. Some tools you may find helpful include: Customer Relationship Management (CRM) software CRM software can help you track customer interactions, sales leads, and customer data.

article thumbnail

How to create a successful lead management process in 5 steps

PandaDoc

See also How to manage your sales pipeline without losing your mind Encourage marketing and sales to collaborate Using the right lead management software can bring these two vital departments together , and give them a unified picture of how both teams are contributing to sales. Both departments play their part in lead generation.

Process 52