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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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How to secure leadership buy-in for digital marketing initiatives

Martech

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. A lot of times, people try to get buy-in by promising unrealistic results. Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult.

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Ditch the PDP: Build a High-Converting Product Launch Funnel Instead

ClickFunnels

Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes. ” Make them see themselves using your product and getting the results they want. Transformation stories kill objections before visitors even think of them. The key is timing and relevance.

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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

By taking a holistic approach, you can achieve better results for your business. While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Why should you do an SEO-PPC co-optimization audit? Processing.

CTR 83
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Adopting vs. hacking Google Ads features: The great debate

Search Engine Land

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. “My main beef with PMax is, again, the lack of transparency. Advertisers kinda get a little bit watered down results.”

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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The market conditions. The client’s website.

CTR 97
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SNAP Selling: Simplifying Your Sales

Hubspot

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. That will just distract me from my main criteria. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. What does SNAP Stand for anyway?

Sell 61