ConversionXL

JANUARY 18, 2022

Hammering people who aren’t ready to buy with cold calls and nurture sequences isn’t likely to be profitable. If you want to direct more of the 95% of consumers that aren’t yet ready to commit toward your brand and away from competitors, brand awareness marketing is the way to go. Encourage sharing by tapping into network effects.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. At the time of IPO, 30% of revenue is typically from non-North American customers. SaaS multiples rose and dropped quickly, shutting down the IPO market.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Hubspot

NOVEMBER 28, 2018

Server and network security configuration (setting up security for browsers and networks). These servers are connected to a giant network called the internet … or the World Wide Web (if we’re sticking with 90s terminology). Server-side scripting (writing back-end code). We talk more about servers in the next section.

E-commerce 78

E-commerce SQL Networking Non-Profits 78

ConversionXL

NOVEMBER 17, 2022

Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. CAC is a sign of your sales, marketing, and customer service health. The less you spend acquiring customers, the more profitable your business will be. Is it easy to use for both technical and non-technical teams?

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

DECEMBER 17, 2019

Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. Ari : So, they weren’t worried about what you were doing. Zach : Sure. I’d like to do that too.”

Finance 85

Finance X-functional Non-Profits Launch 85

Salesmate

OCTOBER 15, 2020

IBM was one of the most profitable companies in the 1980s. It controlled 70% of the market share for the computer mainframe industry. However, everything changed in the 1990s with new evolving trends and competition surging in the market. IBM lost approximately $16 billion, and its market share plummeted to 26%.

Cold Call 59

Cold Call Appointment Negotiate Sales 59

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Everyone is trying to figure out the go-to-market learning curve. We put $25,000 on our credit cards and went to market. We built a really profitable business that had high margins. And how should we trade?

Non-Profits 90

Non-Profits Strategize Trust Growth 90

ConversionXL

APRIL 24, 2019

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I They own the tracks.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Sales Hacker

MARCH 2, 2020

High-Profit Prospecting. Hire Right, Higher Profits. Growth requires taking market share from your competitors, while they try to do the same to you. “Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. Top of Mind.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Salesforce

FEBRUARY 15, 2024

Most of my leads come directly from the podcast, website, referrals, and my deep network. Grow revenue Every company needs to grow their revenue to remain profitable. To do this, you’ll need to set a specific target for how much gross or net profit you want to see increase over a set period of time. of the market.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Hubspot

JANUARY 27, 2015

There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. Facebook takes engagement to a deeper level than other networks can.

Non-Profits 78

Non-Profits Promote Up-sell Networking 78