Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. “I’m Getting to all the sessions and programs was impossible even with a small team.

Campaign 122

Campaign Relationship building Pipeline Strategize 122

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To overcome these challenges, focus on: Addressing these barriers.

Strategize 103

Strategize Growth Technology Technology 103

Martech

MARCH 6, 2024

Concerned that these rules will kill your cold emails and your outbound teams might go crazy? Without DNS settings your emails will never reach your prospects’ inboxes. Precision and relevance in your emails are now vital. It’s like your digital ID. There’s no need for alarm. Let’s explore.

Electricity 107

Electricity Non-Profits Construction Real Estate 107

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customers 128

Customers User Experience B2C Engineering 128

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. An ICP identifies your best-fit target customers that you can serve exceptionally well. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Do you know what drives revenue growth?

B2B 117

B2B Customers Appointment Objectives and Key Results 117

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process.

User Experience 115

User Experience Strategize Technology Technology 115

Search Engine Land

AUGUST 9, 2023

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. What’s new? SUBSCRIBE See terms. What has Google said?

A/B testing 98

A/B testing Retail Campaign Conversion 98

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI.

Real Estate 93

Real Estate UX Campaign Engineering 93

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? What is offline conversion tracking?

Conversion 114

Conversion SQL Campaign CRM 114

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.

B2B 115

B2B Represent Campaign Strategize 115

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 123

B2B Drivers/motivators Campaign B2C 123

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. Content : Having the most relevant and best answers to a prospect’s question. On-site SEO : The optimization of your content and HTML.

UX 134

UX Click Through Rate Engineering Service 134

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. Which three actions can improve your conversion rate? What are the best practices for improving conversion rates?

Conversion 52

Conversion A/B testing User Experience Technique 52

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. They review the changing market, buyer trends, and tips for the road ahead. Less investment and reduced funding have caused serious market ripple effects.

Price 96

Price Contract CRM Engineering 96

Sales Pop!

AUGUST 2, 2023

In this piece, we’ll explore what sales outsourcing is and if it’s right for your business. Outsourcing is hiring an external company to handle your operations. Others might want to help with an entry strategy to boost their initial traffic. Not all representatives will be experienced in your market.

Represent 97

Represent Lead generation Commission Sales 97

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.

B2B 106

B2B Represent Campaign Strategize 106

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. This includes your budget, time, and manpower.

Strategic planning 89

Strategic planning Strategize B2B Price 89

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Objectives and Key Results 105

Objectives and Key Results Engineering Technique Trust 105

Search Engine Land

SEPTEMBER 19, 2023

Dive into the covert persuasion tactics Google Ads uses to ensure “the house always wins” and discover strategies to outsmart the house. These patterns boost company metrics, but users pay the price through unintended purchases, surrendered personal data, or wasted time navigating misleading interfaces and “screen mazes.”

Campaign 143

Campaign Represent Technique Contact 143

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Grab your free pass for the Martech Conference. Grab your free pass for the Martech Conference.

UX 119

UX E-commerce Campaign Entertainment 119

Salesforce

AUGUST 24, 2023

Thinking of adding generative AI to your business? This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond. Plan responsible AI for your business AI will transform industries, but it also raises ethical concerns.

Represent 98

Represent Campaign Follow-up Service 98

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 113

B2B Launch Campaign Entertainment 113

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Grab your free pass for the MarTech Conference. Grab your free pass for the MarTech Conference.

UX 107

UX E-commerce Campaign Entertainment 107

Search Engine Land

DECEMBER 16, 2022

Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. Get the daily newsletter search marketers rely on.

Objectives and Key Results 91

Objectives and Key Results CTR Campaign Promote 91

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. To compound this even further, recent research by Integrate and Heinz Marketing found that current team structures, processes and technology do not effectively support today’s marketing team goals.

B2B 108

B2B Government Campaign Technology 108

Lead Fuze

OCTOBER 11, 2023

Ever felt like you’re running on a marketing treadmill, juggling endless tasks? That’s where AI marketing automation comes into play. Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. How is AI being used in marketing?

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Clients 99

Clients Trust Education Engineering 99

Sales Pop!

MAY 26, 2023

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. Another idea is to expand on the benefits of using a sales enablement strategy, such as increased productivity and better engagement with prospects. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Highspot

JANUARY 9, 2024

A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

PandaDoc

APRIL 20, 2022

Creating an effective outbound sales strategy for your team can be a tricky proposition. Instead, you’ll have to take a more targeted approach to earn leads with outbound strategies. Here are four great methods to boost your ROI when using outbound sales techniques. Target your email list.

Technique 98

Technique Cold Call Contract Cross-sell 98

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization.

X-functional 87

X-functional Negotiate Contract Technology 87

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

E-commerce 136

E-commerce Retail Objectives and Key Results Promote 136