Search Engine Land

FEBRUARY 22, 2023

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views.

Engineering 84

Engineering Price Appointment Campaign 84

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Entertainment 94

Entertainment Promote Follow-up Niche 94

Search Engine Land

JANUARY 13, 2023

Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit. 2016: Google documented the attraction with tiny Street View cars as though it were a real place. Two Videos Of What It Would Be Like If Google Was A Real Living Person. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Search Engine Land

MARCH 2, 2023

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] 2020: Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation. Matt Cutts Video: How Google Determines What’s A Paid Link 2014: Cutts answers: “What is a ‘paid link’?”

Launch 87

Launch Legal Engineering Networking 87

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Networking 122

Networking Promote B2C Engineering 122

Lead Fuze

AUGUST 16, 2021

Most of us are guilty in the occasional, if not, regular humble-bragging about a new job, a new position, or about the completion of a big work project on social channels such as Facebook and Twitter. Of course, as a marketer or business owner, you don’t want to be left behind. Well, that’s normal as it’s 2021. .

Campaign 52

Campaign B2C Promote Pitch 52

Search Engine Land

JANUARY 8, 2023

Google Preps “Hotel View” Interior 360 Imagery. Survey Shows Americans Confused By How Google, Facebook Make Money. 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” Do YouTube Videos, Stupid! 2008: B2B Marketing: Blind Date To White Wedding by Jon Miller.

Referrals 91

Referrals CTR Launch Engineering 91

Hubspot

NOVEMBER 21, 2018

The latter two services haven't yet introduced the option to view movies for free with commercials. Messenger Makes Its Unsend Feature Facebook Official. Over the summer, Instagram and its parent company Facebook both announced they would integrate new tools to show users how much time they spent on each app.

Launch 71

Launch Represent Gaming Networking 71

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Networking 76

Networking Launch Follow-up User Experience 76

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. I’ve only been in marketing for four years.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. But Facebook isn't the only story in social media this month.

Launch 76

Launch Objectives and Key Results Pitch Networking 76

Hubspot

SEPTEMBER 8, 2014

The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. Timed to launch right around the start of school, this marketing campaign featured a series of customizable YouTube videos showing encounters between a hunter and a bear.

Campaign 77

Campaign Product Finance Launch 77

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. What's more, over 1 billion users log onto Facebook every day. What is F8?

Launch 76

Launch Real Estate Technology Technology 76

Hubspot

DECEMBER 19, 2016

The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 1) Experiential Marketing. From branded pop-up shops to larger promotional events , brands definitely embraced experiential marketing in 2016. So what makes experiential marketing so powerful?

Promote 78

Promote Campaign Legal Niche 78

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? How much does it cost?

Retail 113

Retail CTR Networking Campaign 113

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." Come back to it. What’s right for your customers?".

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

MAY 31, 2017

In life, there are a few certainties: death, taxes, and Facebook. This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Snapchat versus Instagram isn't all that's new in the social media world this month.

Launch 72

Launch Gaming Growth Start-ups 72

Hubspot

SEPTEMBER 23, 2012

The marketing world moves so quickly these days, it’s increasingly getting more and more difficult to stay on top of all the updates. Well lucky for you, it’s time for your round-up of top marketing stories of the week. By 2014, 1 in 10 Social Media Reviews Will Be Fake [STUDY], From Mashable.

Entertainment 68

Entertainment Retail Promote User Experience 68

Hubspot

JULY 25, 2018

A Busy Week for Facebook. Facebook's name has been in the news quite a bit over the past few days, from controversial interviews from its CEO, to new controversies around its content moderation practices. Facebook in China. The problem: There is no unified view of what constitutes hate speech. earlier in July.

Drivers/motivators 52

Drivers/motivators Transportation Networking Commission 52

Hubspot

OCTOBER 1, 2015

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. For marketers, not so much. Let's dig in together.

Networking 78

Networking User Experience Technology Technology 78

Hubspot

MARCH 28, 2017

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. Fake ad impressions are on the rise. And good for them.

Contract 72

Contract Gambling Clients Networking 72

ConversionXL

APRIL 3, 2019

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Have the interview on video and record it (with permission). digital analytics, market research). Convolutional neural networks (CNNs) are used for image and video recognition.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

SEPTEMBER 7, 2017

It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO. Similarly, you can’t view conversion optimization as an isolated discipline. You can ask this with: Marketing campaigns.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Engage first.

Non-Profits 119

Non-Profits Trust B2C Construction 119

Hubspot

MAY 3, 2016

Many publishers view digital as a technical problem to solve. We’re not willing to wait until we get home to view an article on our desktop because it’s unreadable on our phone. Research by Professor Ramesh Sitaraman found we are only willing to wait two seconds when it comes to video load times.

User Experience 52

User Experience Represent Territory Campaign 52

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

B2C 59

B2C CRM Product Engineering 59

ConversionXL

JUNE 11, 2018

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. What marketing automation is good for — and more importantly, what it’s not.

A/B testing 133

A/B testing Education Follow-up Campaign 133

SaaStr

MAY 23, 2019

I’ve also had more than 10 years of CMO experience, including a good run at Business Objects where I ran marketing as we grew from 30 million to over a billion in revenue during a nine-year period. So that’s kind of the micro view on fundraising. VCs view themselves as kind of experts in people. I sit on boards.

Drivers/motivators 47

Drivers/motivators Meeting Objectives and Key Results Up-sell 47

Hubspot

FEBRUARY 10, 2021

It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. In fact, YouTube is the second most popular channel for businesses sharing video content. Although it will take time, it is possible to generate views (for free) and grow your channel on YouTube.

Closing 101

Closing Niche Follow-up Start-ups 101

Hubspot

JANUARY 16, 2017

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.

Referrals 77

Referrals Launch Networking Represent 77

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Facebook Statistics.

Consult 101

Consult Clients Pitch Entertainment 101

Hubspot

MAY 29, 2018

93% of B2B businesses use content marketing. Like the overhyped marketing channels that came before (TV spots, billboards, banner ads) content marketing peaked?—?then from marketers, at least. And the tighter they cling on , the less effective content marketing becomes. Where did it all go wrong? then slumped.

Strategize 78

Strategize Technology Technology Represent 78

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Have you seen it develop and evolve over time with market interaction? Well first I’m stoked to welcome Jeff Lawson. Jeff Lawson: Absolutely.

Start-ups 49

Start-ups Product Minimum Viable Product Niche 49

Hubspot

JUNE 23, 2014

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Why Are Marketers Disappointed? But you don''t have to stay frustrated.

Campaign 78

Campaign Advertising/ Marketing User Experience Education 78

Hubspot

OCTOBER 1, 2015

But in the marketing world, they’re like the Grimms' fairy tales. We’re going to regale you with true tales of marketing triumph. HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing.

Angle 75

Angle Campaign Gaming Networking 75

Hubspot

MARCH 3, 2020

As a marketer, looking at the evolution of these platforms can also give you insight into how the overall social media industry and internet trends have matured and how they might continue to pivot in the future. At the dawn of the 2010s, Facebook positioned itself as the next big social media platform following the MySpace era.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101

Hubspot

SEPTEMBER 22, 2017

This week -- as with many others -- was a busy one in the worlds of tech and marketing. It's not clear what exactly happened or what the the glitch entailed, but let this be a lesson to marketers: triple check your email workflows. iOS 11 has a screen record tool that saves the video in your camera roll. Here's what you missed.

Objectives and Key Results 70

Objectives and Key Results Transportation Appointment Technology 70