Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 106

Objectives and Key Results Lead generation Campaign Up-sell 106

Search Engine Land

NOVEMBER 13, 2023

Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram. Typically, as long as your pixel has enough data, you’re better off just doing broad targeting. Get the daily newsletter search marketers rely on.

Campaign 109

Campaign Lead generation Conversion Growth 109

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th.

Launch 100

Launch Campaign Conversion Engineering 100

Search Engine Land

NOVEMBER 7, 2023

Most active social channels for SEOs to consider Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including: Meta-owned Threads. The Facebook Sharing Debugger. And, to a lesser extent, BlueSky Social. SUBSCRIBE See terms.

Retail 109

Retail Engineering Presentation Referrals 109

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry.

Launch 101

Launch Follow-up Networking Meeting 101

Martech

JUNE 2, 2022

Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. Get the daily newsletter digital marketers rely on. Use of the TikTok pixel to analyse and optimize campaign performance. Processing.Please wait. Specific offerings. How long that will last, who knows?

Entertainment 103

Entertainment Launch Networking Campaign 103

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget.

Click Through Rate 78

Click Through Rate Follow-up Campaign Conversion 78

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

A/B testing 97

A/B testing Click Through Rate Lead generation Campaign 97

Hubspot

SEPTEMBER 27, 2019

Working in marketing can feel like you’re constantly playing catch up. Below are the detailed specs from Facebook Business (reminder that Facebook owns Instagram): Feed. Minimum width: 500 pixels. Minimum resolution: 600 x 600 pixels. Maximum resolution: 1936 x 1936 pixels. Minimum width: 500 pixels.

Campaign 77

Campaign Promote Start-ups Follow-up 77

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. These closed ecosystems enable the marketplace providers to maintain control of user data.

Government 104

Government Follow-up Clients Technology 104

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). In our humble opinion, ClickFunnels is the best funnel builder on the market. Native email marketing functionality with Platinum and TwoCommaClubX plans. It should allow you to: Upload a lead magnet. Create a landing page.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Referrals 100

Referrals Promote Sales Campaign 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Start-ups 101

Start-ups Follow-up Networking Contact 101

Hubspot

SEPTEMBER 27, 2019

Setting up events on Facebook is a fairly straightforward process. Facebook has a website feature that allows users to organize social gatherings called Facebook events. Facebook has a website feature that allows users to organize social gatherings called Facebook events. Image Source: Facebook.

Launch 73

Launch Process 73

Search Engine Land

NOVEMBER 1, 2023

Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. Ensuring all images are high resolution, not pixelated. SUBSCRIBE See terms.

Sports 118

Sports Angle Click Through Rate Engineering 118

Hubspot

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Technique 100

Technique Referrals Campaign Technology 100

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. Facebook and Instagram.

Objectives and Key Results 103

Objectives and Key Results Campaign Follow-up Promote 103

Martech

FEBRUARY 2, 2023

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Sports 110

Sports Technology Technology Consult 110

Lead Fuze

JULY 22, 2021

Learn From the Experts: Noah Kagan and Gael Breton Shares 18 Growth Hacking Techniques for Your New Product Launch Marketing Plan. Their growth marketing techniques are bonkers — seriously, check them out. This one is great for local marketing. Podcasts are awesome, right? Listen to them on the drive, the gym, doing yard work.

Technique 98

Technique Growth Launch Pitch 98

Search Engine Land

FEBRUARY 6, 2023

Google now wants larger images for AMP articles 2018: The new minimum requirement was 1,200 pixels wide and 800,000 pixels in total. Blekko: Actually We Have A Million Slashtags 2011: If Facebook-generated “/likes” were included the “slashtag count” rose to over a million.

E-commerce 83

E-commerce Government Engineering Angle 83

Hubspot

FEBRUARY 25, 2015

When people arrive at your Facebook Page, where do you think they first look? Its dimensions are 851 pixels wide by 315 pixels tall. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices.

Follow-up 78

Follow-up Start-ups Conversion Closing 78

Hubspot

APRIL 17, 2018

In the days since the hearings, Zuckerberg and his fellow executives at Facebook have been fairly mum, with the exception of a "Hard Questions" post written by Product Management Director David Baser on the ways and degree to which Facebook collects data on user behavior off the network. Source: Wired. Alex Kantrowitz (@Kantrowitz).

Represent 78

Represent Networking Product Start-ups 78

Search Engine Land

MARCH 12, 2024

To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

Campaign 122

Campaign Conversion Clients Technology 122

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Sports 112

Sports Non-Profits Campaign Launch 112

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

SEPTEMBER 4, 2013

When people come to your Facebook Page, where do you think they first look? it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. 9 Best Practices for Effective Facebook Cover Photos.

Promote 78

Promote Follow-up Networking Closing 78

Hubspot

MARCH 21, 2014

The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook''s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. Facebook mobile image uploads. Facebook Timeline image uploads. Pinterest pins.

Networking 78

Networking Technology Technology 78

Hubspot

OCTOBER 17, 2019

billion monthly active users on Facebook , it's important that your posts show up correctly in the newsfeed. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. How can you fix this?

Process 57

Process Promote Campaign Engineering 57

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Pixel-Based Retargeting. Pixel-based retargeting is a way to redisplay your material to any anonymous site visitor. Enter retargeting.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. Snap has similar categories to Facebook, available from Experian & Datalogix (income, occupation and such), albeit not as exhaustive as Facebook. The Mechanics Behind Snap Ads.

Click Through Rate 68

Click Through Rate Campaign B2B Start-ups 68

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. And that’s exactly why demographic targeting works so well for them on Facebook and the AdWords Display Network. Parental status. Geographic location.

B2C 113

B2C Networking Campaign B2B 113

Hubspot

APRIL 13, 2021

Best Webinar Software for Marketers. Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees. As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has a multitude of helpful features. The Best Live Webinar Software. WebinarNinja.

Presentation 92

Presentation Follow-up Launch Start-ups 92

Hubspot

OCTOBER 11, 2018

In a recent study conducted by Duke University’s Fuqua School of Business, 62% of marketing leaders stated their use of online customer data increased within the past two years. Networks like Facebook have even removed third-party data targeting options from their ads manager. First, you can create ad audiences of your website traffic.

CRM 71

CRM Networking Campaign Price 71

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Commission 96

Commission Retail Price Campaign 96

ConversionXL

JULY 5, 2013

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. Exposed to consistant messaging across all marketing channels which corresponds to each message in the email lifecycle. Being nurtured through email.

Networking 123

Networking Retail CRM Campaign 123

Hubspot

APRIL 11, 2018

Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren't covered in yesterday's Senate hearing. Several of them suggested greater comprehension and preparation by the committee of the many issues Facebook has been dealing with for the last four years.

Represent 73

Represent Follow-up Government Niche 73

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. It was a dumb decision. Source: G2.

Engineering 93

Engineering Growth Niche Start-ups 93